a2z and CEIR Launch Exhibitor Retention Benchmarking Tool

October 31, 2017

The Center for Exhibition Industry Research (CEIR) has launched a new tool to enable show organizers to calculate the exhibitor retention rate for a given event and then measure it against key benchmarks, including the overall exhibition industry and the specific industry sector.

Leveraging business intelligence services powered by a2z, the CEIR Exhibitor Retention Benchmarking Tool uses standardized data derived from 900+ tradeshow, analyzed over a period of three years. Each event in the dataset is categorized based on its CEIR industry sector assignment.

"The CEIR Exhibitor Retention Benchmarking Tool equips exhibition organizers with important information on how their show’s exhibitor retention compares to other shows in their industry sector and the exhibition industry overall,” said Cathy Breden, CEO of CEIR.

She continued, “It is a great resource for providing insights into whether a show's trend line is higher or lower than the average, and of course, if it is lower, then some proactive strategies need to take place to ensure the health of the exhibition. CEIR appreciates the opportunity to work with a2z in making this valuable tool available."

Check out the benchmarking tool here. Just type in the relevant exhibitor counts and select the CEIR Industry Sector for your event. The retention numbers and the percentile ranking for your event will be calculated automatically.

For additional information, contact the a2z team via email.

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MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.