epIQ and rooom Partner to Bring the Metaverse to Associations and Events

August 5, 2022

As event professionals continue to contemplate how the metaverse can bring unique new opportunities to the industry, two companies have teamed up to do just that. epIQ Creative Group, a demand generation marketing agency creating multi-channel systems that drive demand to brands, and rooom Enterprise Metaverse Solutions are aiming to help associations and event professionals unlock the potential of the metaverse and bring marketable experiences to their communities and audiences.

The new partnership is designed to bring to life exciting opportunities that year-round communities and virtual and hybrid events, including association shows, trade shows, exhibitions, conventions and corporate events, can benefit from.

"This is our first step of many into the world of immersing associations with the value communities create, both in-person and digitally," says Bill McGlade, president of epIQ. "rooom's platform is the most expansive metaverse solution I have seen, and its flexibility allows multiple customizations to personalize the user experience and make each mini-metaverse its own for the association [or event].”

rooom's expansive technology, offering a toolset to create, manage and market interactive experiences in 3D, augmented reality (AR) and visual reality (VR), immerses audiences in their own private metaverse community, where they can participate in events, network, search marketplaces, access useful resources and more. The myriad use cases with rooom’s digital experience technology includes marketing, sales, education, collaboration, events and entertainment. Meanwhile, suppliers have access to lead-generation opportunities through value creation within the metaverse community.

“This is a tremendous opportunity to introduce rooom to the association and events industries and provide members with added value,” said Bill Sweeney, rooom’s director of business development in North America. “With epIQ’s expansive knowledge of the industry, we will be able to provide the pivotal building blocks to create communities in the metaverse.”

Sweeney added, “Now is the time to start creating a content strategy for the metaverse, and we are excited to help associations [and events] with their digital transformation. The future is 3D!”

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MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.