First DMO in Asia Completes DMAI's Destination Marketing Accreditation Program
April 2, 2012
The Daejeon International Marketing Enterprise of Daejeon, South Korea, is the first destination marketing organization in Asia to successfully achieve the honor of accreditation from the Destination Marketing Accreditation Program (DMAP).
DMAP is an industry-wide accreditation program developed by Destination Marketing Association International to recognize DMOs that meet or exceed industry standards, has accredited 138 DMOs on three continents.
"Congratulations to DIME for successfully achieving DMAP accreditation and joining 137 additional DMOs in demonstrating a commitment to industry excellence," Shelly Green, chair of DMAP and president and CEO of the Durham CVB.
She added, "Their accreditation is particularly significant since, while meeting these standards is challenging for any DMO, it is even more difficult when the application is not in one's native language. They are to be commended for their diligence."
Chae Hoon, CEO of DIME, said the intention of DIME for completing the accreditation program was to be able to raise the profile of Daejeon.
"Through acquiring accreditation through the Destination Marketing Accreditation Program, DIME gains momentum to improve the city's brand internationally and to increase its contribution to development of Daejeon," he added.
To become accredited a DMO is required to provide evidence of compliance with 58 mandatory standards and 30 voluntary standards.
The standards set by DMAP cover a wide variety of topics including governance, finance, management, human resources, technology, visitor services, group services, sales, communications, membership, brand management, destination development, research/market intelligence, innovation, and stakeholder relationships.
The significance of DMAP's brand continues to expand, strengthening destination marketing organizations worldwide," said Michael D. Gehrisch, president and CEO of DMAI.
He added, "This marks a major milestone for the program now that accredited DMOs can be found in more than 70 percent of the United States (35 states, the District of Columbia and Puerto Rico), as well as in Canada, Europe and Asia. With DMOs holding themselves to a higher standard, meeting planners, travelers and local stakeholders alike can rest assured that their business is in good hands."
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
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