Five Elements Your Event Website Absolutely Needs to Succeed in 2015

November 2, 2014

1. Responsive Design
With smartphones topping 70% penetration and tablets inching toward the 50% mark (Source: http://www.nielsen.com/us/en/insights/reports/2014/shifts-in-viewing-the-cross-platform-report-q2-2014.html), the predictions made in 2013 have come to fruition this year. While this year, website visitors have shown some tolerance for not getting responsive content as webmasters transition to responsive technology, by 2015 they would be ready to abandon any website that does not fit into the screen of their small device and still function as well as it would on a wide screen monitor.
 

2. Zero Flash Plugins
Recently, Google has started posting a warning on smartphone searches that certain Flash-heavy search results probably won’t work on a mobile device. In addition the primary link may even be deactivated. In light of this, and keeping in mind the all-pervasive nature of mobile technology, it’s best to steer away from Flash or other interactive content that requires custom plug downloads.
 

3. Videos
According to Neilsen, Q2 2014 witnessed 52% growth in digital video viewing.  Since videos are the epitome of online interactive experience, ensuring that your audience is served entertaining and informative video content should be an important part of your promotional strategy for your next event.
 

4. Real-time Sync
One of the highlights of the Neilsen report quoted above is that there is a tremendous amount of fragmentation in terms of the devices on which content is consumed. Your attendees may start the search process on the event website using a web browser on a PC and then wish to download their personalized planner right away on their mobile device. Ensuring that your technology solution provides updated information consistently irrespective of the delivery platform will keep demanding audiences engaged and happy.
 

5. Search Engine Optimized
White hat SEO will continue to be a key driver of web search ranking and traffic growth next year. Work with your webmaster to confirm that your website follows rules and policies established by popular search engines to ensure the long-term success of the investment in your web branding.  

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Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.