Brought to you by: ASP – Event Website Specialists

Onsite event content is a goldmine for event marketers. By repurposing the video and audio that you capture onsite at your event, from keynotes, panels, and demos, you can fuel your search, social, and email marketing campaigns, driving year-round 365 engagement.

This approach helps generate year-round inquiries, registrations, delegate sales and a growing database of future exhibitors, attendees, and sponsors.

Unlock the Power of Social, Email, and SEO

Repurposing event content keeps your audience engaged year-round. Here’s how each channel contributes:

• Social Media: Share previous event highlights regularly - from key quotes to video snippets. This keeps your event visible and drives audience interaction.
   
• Email Marketing: Use content from your event to craft newsletters and nurture email campaigns. Highlight key moments or offer exclusive content to maintain connections.
   
• SEO: Search Engine Optimisation (SEO) ensures consistent organic traffic to your event site. Use onsite video and audio to publish expert-driven, optimized content on your website. High-quality, keyword-rich articles help you earn backlinks and organic traffic long after the event has taken place.

While results from SEO actions can take time, events have unique advantages:

• • Backlinks: Sponsors, exhibitors, and speakers naturally link to your event site, boosting SEO authority.
  • Expert Content: Featuring respected industry voices adds credibility and trustworthiness, both valued by search engines.
  • Rich Resources: From session recordings to Q&A summaries, events generate valuable, user-focused content.

Repurpose Your Event Content Effectively   

Events generate a wealth of reusable material. To maximize its value: 

1. Record Everything: Prioritize video, but audio recordings work too. 
2. Organize Files: Label them with speaker names and topics for easy access.
3. Transcribe Content: Use tools to convert recordings into text for blogs or articles.
4. Write Summaries: Turn key moments into standalone content pieces.
5. Optimize for SEO: Include targeted keywords in titles, descriptions, and headers.
6. Publish Quickly: Share time-sensitive material promptly to maintain relevance.
7. Promote Widely: Use social media and email to share your content and signal value to search engines.

Extend Your Event’s Impact

By leveraging event content, you create a steady stream of high-value material that engages your audience, boosts SEO, and builds your brand. A well-executed strategy ensures your event continues delivering returns long after the last session ends.

Want to Learn More?

Read our full guide for more information on maximising your onsite event content, or speak to our Head of Search Performance, Jon Monk at jon.monk@asp.events for some dedicated expert advice.

Who are ASP?

ASP are global renowned event website and digital marketing specialists.  

With more than 25 years of expertise their bespoke website CMS (ShowOff) was built for and with the event industry empowering events organizers to create impactful, revenue-generating websites.

The ASP team are also experts in SEO and UX, driving engagement and attendee growth while seamlessly integrating cutting-edge tech into digital strategies. Discover more at www.asp.events.