Hubilo Acquires fielddrive to Strengthen In-Person Event Tech Offerings
February 24, 2023
Leading event tech company Hubilo Technologies has purchased on-site event tech provider fielddrive in an effort to bolster its in-person event solutions. With access to greater resources, data and market insights, the combined company aims to deliver leading products and customer experiences as well as attract more top talent.
“The two companies combined really pools our products, expertise and talent, ensuring that we can deliver digital, hybrid and in-person events anywhere in the world,” said Vaibhav Jain, founder and CEO of Hubilo, adding that fielddrive will run as an independent entity and will continue to be platform agnostic. “fielddrive’s dedication to customers aligns with our customer-first approach, and our aim is to continue to meet and exceed our customers’ needs by providing technology that enables exceptional event experiences regardless of location, budget or format.”
Hubilo, established five years ago, has raised more than $150 million from leading venture capital firms and delivered virtual and hybrid event experiences in more than 185 countries with more than two million attendees.
fielddrive supports event organizers globally with sustainable solutions to delight their attendees with the best visitor flow management, all of which can be deployed in any location, venue and event type.
“With additional resources we will be able to grow our solution set across more geographies with new market-leading features,” said Danny Stevens, founder and CEO of fielddrive. “The acquisition means that we can continue to innovate further in this space to provide our customers with unbeatable visitor experiences.”
As Hubilo looks to grow further within the in-person space, Sophie Ahmed, formerly Hubilo’s senior vice president of market strategy has become general manager of Hubilo Onsite, leading fielddrive for Hubilo.
“Having led large in-person events for over two decades, I can see why fielddrive is so attractive to event organizers, [with] managing visitor queues, facial recognition for onsite check-in, sustainable badging, lead retrieval and analytics, new monetization opportunities and an expert customer experience team,” Ahmed said. “This is a fantastic acquisition for Hubilo, and we have lots of exciting things planned on our roadmap as we push the boundaries in creating incredible event journeys for organizers and their attendees, exhibitors and sponsors.”
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
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