October Breaks MICE Records for Marina Bay Sands
October 22, 2012
Marina Bay Sands has had its busiest MICE month ever, with 13 tradeshows and several key conferences scheduled for the Singapore-based venue in October.
The 13 tradeshows – approximately four times the monthly average since Sands Expo & Convention Center opened in April 2010 – will attract up to an estimated 46,000 delegates from industries as diverse as architecture, property, travel and hospitality as well as energy, according to venue officials.
“October marks a milestone for us as our team builds on the MICE momentum since we opened in April 2010,” said John Mims, senior vice president of Worldwide Sales and Resort Marketing Asia, Las Vegas Sands Corp.
He added, “We have the honor of welcoming several new-to-Singapore shows that have chosen to debut at Marina Bay Sands, including the highly-anticipated SALT conference. Winning the ‘Best Business Event Venue Experience’ award isa great testament to our successful teamwork. It also highlights the growing dominance of Marina Bay Sands in the minds of event organizers from around the world when they look for an iconic location in Asia to hold their world-class events.”
The boost in business coincides with the Sands Expo and Convention Center being awarded the “Best Business Event Venue Experience” award at the annual Singapore Experience Awards.
The annual award ceremony is organized by the Singapore Tourism Board to recognize companies and individuals who create positive experiences for visitors to Singapore.
Kicking off the venue’s events in October was the 5th World Architecture Festival, which welcomed more than 1,500 international architects Oct. 3-5.
The show was held in Asia for the first time, having been staged in Barcelona since its inception.
Other first-time exhibitions taking place at Marina Bay Sands include the inaugural 100% Design, Houses of Worship Technologies for Asia, GAS Asia Summit, as well as the p SkyBridge Capital’s SkyBridge Alternatives Conference (SALT).
To date, Marina Bay Sands has sealed more than 6,000 event deals which, will bring 1.9 million-plus visitors to the property.
Returning shows for October include Build Eco Xpo (BEX) Asia, a trade show for the green building sector; APVIA Photo Voltaic (PV) Asia Pacific Expo 2012, which features solar and PV energy; as well as ASTD (American Society for Training & Development)-STADA (Singapore Training & Development Association) Asia Pacific Conference 2012, which focuses on human capital.
The world’s top tourism leaders and travel professionals gathered at Marina Bay Sands for the annual TravelRave 2012 and ITB Asia 2012 attracted an estimated 10,000 visitors to the venue Oct. 23-25.
The Marina Bay Sands has 120,000 square meters of MICE space across six expo halls and 250 meeting rooms.
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
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