Schaffer Brought on Board at HelmsBriscoe to Expand Into Trade Show Segment
January 8, 2013
Scottsdale, Ariz.-based HelmsBriscoe already has strong stakes in the corporate and association markets, but in order to expand into the trade show realm, the company has hired industry veteran Adam Schaffer.
"Adam's addition to HelmsBriscoe is very exciting as we continue to expand our presence domestically and internationally,” said Richard Harper, executive vice president of HelmsBriscoe.
He added, "Adam is a proven leader in the trade show industry and we are confident he will be a highly sought after resource for our clients and our Associates."
Schaffer’s responsibilities will be primarily to help HelmsBriscoe expand in to the trade show segment, offering the industry a “leading value proposition to show organizers across the globe,” Harper said.
His key role will be to identify show organizers that would benefit from HelmsBriscoe’s extensive experience in identifying and negotiating with venues and helping them increase revenues, while reducing cost and risk, Harper added.
"I am honored and excited to join the HelmsBriscoe team,” Schaffer said. “ I am thrilled that in this new role I will be able to continue to work with and serve the trade show industry to offer the ultimate ‘win’ for our clients, their businesses and their valued attendees and exhibitors."
Schaffer, who will be based in Los Angeles, brings more than 20 years of experience in media and tradeshows to HelmsBriscoe.
Most recently, he was president of Media Revenue Partners, a media and events sales and consulting firm based in L.A.
Clients there included AARP, Trade Show Internet, Spark Interactive and Tarsus Online Media/TSNN. Prior to that, he was group publisher at 1105 Media, Inc. where he oversaw the Office Technology Aftermarket Group and the Environmental Group portfolios.
Prior to joining 1105 Media, Schaffer was publisher of Tradeshow Week at Reed Business Information, where he launched a variety of products and events, including the Tradeshow Week Fastest 50 annual conference and awards gala.
Previously, he held senior sales and management positions at Penton Media, Worth Media, the Daily Journal Corporation and the James G. Elliott Company. He has served as a member of the American Business Media (ABM) Events Council and the EDPA Foundation Board.
Currently, he is a member of the board of advisors of the UCLA Lab School in Los Angeles.
Schaffer holds a Master’s Degree in Communications Management from the Annenberg School for Communication at the University of Southern California, and a Bachelor’s Degree in Journalism, also from USC.
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
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