Feb 07, 2016
Reed Exhibitions, the world’s leading event organizer, and Feathr, the Event Marketing Cloud™ helping grow and monetize events through digital channels, have expanded their partnership to bring Feathr to more than 100 of Reed’s events around the globe.
“Feathr is the first digital marketing suite truly built around the needs of the modern trade show,” said Ted Rawson, chief digital officer at Reed Exhibitions.
He added, “After seeing strong results with our North American shows, it was a priority to empower our other business units with this technology.… more
Feb 07, 2016
The availability or absence of smart search and planning features on the event website can make or break an attendee’s emotional engagement with that event.
Recently, recognizing that multichannel digital marketing is essential to reach an attendee audience, Center for Exhibition Industry Research (CEIR) organized a detailed research on the use of technology at each step of the attendee journey. The report, available as the CEIR Digital ToolKit, documented attendee use and satisfaction with organizer digital offerings, as well as at what organizers found was used extensively and… more
Jan 31, 2016
Simply defined, a Twitter chat is a set period of time (usually an hour) where a group of people discuss a topic through tweets that include an established chat hashtag.
It can be a useful tool in raising the event’s brand awareness, building interest in the event, providing additional value to event participants, extending the event’s content beyond the actual event and creating a strong and loyal community.
The Content Marketing Institute (CMI) holds a #CMWorld Twitter chat every week with more than 100 active participants.
“Our Twitter chats are a great way for our… more
Jan 31, 2016
Simply defined, a Twitter chat is a set period of time (usually an hour) where a group of people discuss a topic through tweets that include an established chat hashtag.
It can be a useful tool in raising the event’s brand awareness, building interest in the event, providing additional value to event participants, extending the event’s content beyond the actual event and creating a strong and loyal community.
The Content Marketing Institute (CMI) holds a #CMWorld Twitter chat every week with more than 100 active participants.
“Our Twitter chats are a great way for our… more
Jan 24, 2016
The George R. Brown Convention Center (GRBCC) in Houston has extended its partnership with Smart City for an additional 5 years after a competitive bid process.
The new contract will allow Smart City to provide additional services and upgrades for the venue. Smart City has served as the organization’s technology provider since 1995.
“Smart City has worked hard to provide the most high-quality services throughout its history with the George R. Brown Convention Center, and we look forward to building on our services at the iconic venue for many years to come,” Haley said… more
Jan 24, 2016
The George R. Brown Convention Center (GRBCC) in Houston has extended its partnership with Smart City for an additional 5 years after a competitive bid process.
The new contract will allow Smart City to provide additional services and upgrades for the venue. Smart City has served as the organization’s technology provider since 1995.
“Smart City has worked hard to provide the most high-quality services throughout its history with the George R. Brown Convention Center, and we look forward to building on our services at the iconic venue for many years to come,” Haley said… more
Jan 17, 2016
Freeman has expanded its digital service offerings with the acquisition Boise, Idaho-based Klowd.com, an audience engagement technology developer of event-focused second screen technology.
“Our clients have positively responded to second screen technology, embracing the ability to increase audience engagement, create conversations and amplify content in real time,” said Richard Maranville, Freeman’s chief digital officer.
He said, “Paired with its data and analytics engine that allows our clients to measure the impact of their content and presentations, we felt it… more
Jan 17, 2016
Aria Resort & Casino has collaborated with Crave Interactive, a guest service software company, to create the largest-ever installation of the provider’s in-room hotel tablets.
The tablets will offer a hyper-tailored guest experience with new amenities such as digital in-room dining orders, one-touch spa service requests and an endless stream of news in multiple languages.
The new tablets have been created specifically for ARIA to highlight its array of services. Here are some of the features:
· Dining. Guests can order from a full in-room dining menu,… more
Jan 17, 2016
Aria Resort & Casino has collaborated with Crave Interactive, a guest service software company, to create the largest-ever installation of the provider’s in-room hotel tablets.
The tablets will offer a hyper-tailored guest experience with new amenities such as digital in-room dining orders, one-touch spa service requests and an endless stream of news in multiple languages.
The new tablets have been created specifically for ARIA to highlight its array of services. Here are some of the features:
· Dining. Guests can order from a full in-room dining menu,… more
Jan 17, 2016
Freeman has expanded its digital service offerings with the acquisition Boise, Idaho-based Klowd.com, an audience engagement technology developer of event-focused second screen technology.
“Our clients have positively responded to second screen technology, embracing the ability to increase audience engagement, create conversations and amplify content in real time,” said Richard Maranville, Freeman’s chief digital officer.
He said, “Paired with its data and analytics engine that allows our clients to measure the impact of their content and presentations, we felt it… more
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.