TSNN Webinar – Leveraging Content Marketing to Enhance the Exhibition Experience

November 11, 2012

The latest in the TSNN Webinar Series, "Leveraging Content Marketing to Enhance the Exhibition Experience”, is a must-attend for anyone interested in learning how effective content actually can boost attendance to a live event.

This webinar is designed for both the show organizers and exhibitors and outlines ways to deliver content, including blogs, articles, newsletters, webinars and social media, which your attendees want.

The webinar will be held Nov. 14 at 1 p.m. ET. Please register HERE.

Every show strives to create awesome conference programming that will be motivational, as well as educational.

At the same time, exhibitors prepare for interactions with the attendees to inform them on new products and services. Those that attend an exhibition are hungry for quality information from the speakers and knowledgeable booth personnel. The cycle of content creation for a conference/trade show has taken on new aspects during recent years.

Joe Pulizzi, founder of the Content Marketing Institute, will be interviewed by Michelle Bruno, president of Bruno Group Signature Events, on this topic.

Not only is Pulizzi the go-to authority on content marketing, he is a show producer of several Content Marketing World events. His knowledge base encompasses all aspects for this conversation.

In this webinar, Pulizzi will provide the latest research on content marketing and address the following questions:

  • What content marketing tactics can be used to draw an audience to a show?
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  • How can the show leverage its content to the non-attendees, seeding future audiences?
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  • Can a show have a revenue stream from their content?
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  • How can the event leverage speakers throughout the year to generate interest in the event and create more revenue opportunities?
  • What pieces of content can be captured at a show to drive ongoing engagement?

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Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.