Visit Anaheim Unveils First Virtual Reality Destination Video
March 31, 2017
Visit Anaheim has harnessed the power of virtual reality by launching its first VR video showcasing authentic Anaheim experiences for the meetings and events industry.
The immersive video is the newest addition to the destination marketing association’s set of marketing tools it is leveraging to educate show organizers and meeting planners about the southern California destination, as well as give them a sense of what it’s like to be an event attendee in Anaheim.
The video’s storyline begins at the Anaheim Convention Center and moves throughout four other diverse locations around the Anaheim Resort district that are within a short walk or drive away.
By pairing immersive visuals and insightful narratives, the DMO’s aim is to expose planners and organizers to the various sights and sounds of Anaheim in an effort to drive convention and meetings business to the destination.
“Anaheim has evolved dramatically over the last few years, especially for the meetings industry,” said Charles Harris, Visit Anaheim senior vice president of marketing.
He continued, “We wanted to provide our sales team the capability to offer clients a front row seat in Anaheim wherever they are. Viewers are transported to the heart of SoCal and get to see first-hand how the Anaheim Convention Center looks in full swing, where attendees can explore new culinary offerings, our burgeoning craft beer scene and exciting nightlife.”
Visit Anaheim partnered with Costa Mesa, CA agency Idea Hall on the video, which features a mix of Anaheim locations that were shot in 8K 360 video, including the ACC; the Anaheim Regional Transportation Intermodal Center; THE RANCH Restaurant & Saloon; the Unsung Brewery and the Anaheim Packing House.
By showcasing unexpected features of the destination that go beyond established attractions, such as Disneyland, the video aims to highlight hidden gems that the average visitor may not expect but should experience when exhibiting or attending events in Anaheim, according to Visit Anaheim officials.
Check out Anaheim in virtual reality here.
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
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