These 4 Event Trends Were on the Rise Pre-Pandemic – Here’s How They’ll Impact Future Events

Submitted by lpsavas@tsnn.com on Thu, 11/05/2020 - 08:23

Even before borders closed across the globe, event attendees’ time was hard-won — travel, meetings and digital content pulled their attention (and calendars) in many directions.

In short, the demands for our collective attention have only increased. Virtual schooling for children, endless free digital events and hours of conference calls have become the new normal. For those fortunate enough to work from home, the shelter-in-place order has only amplified our chaotic world — and event organizers are now challenged to create novel ways to entertain and engage audiences virtually.

SIAARTI Reinvents Congress Concept, Creating Traveling Event for Doctors

SIAARTI, the Italian Society of Anaesthesia, Analgesia, Intensive Care and Resuscitation, together with AIM Group International, a company with 60 years of experience in congresses, events and communication, broke the mold and re-invented the concept of a congress. Through its Traveling with ICARE tour, which took place Sept. 21-Oct.

Once Again Open to Visitors, Hawaii Prepares for the Return of Meetings and Events

With the launch of its pre-travel testing program on Oct. 15, the State of Hawaii officially began welcoming visitors back to the islands. According to John Reyes, senior vice president and chief meetings, conventions and incentives (MCI) sales officer for Meet Hawaii, the reopening is positive news for groups looking to book meetings and events — even if, at the moment, allowable gatherings are still small.

How Human Behaviorism Plays a Role In Creating a Successful Virtual Event

Submitted by lpsavas@tsnn.com on Fri, 10/30/2020 - 10:02

The 2020 global pandemic has caused brands to rethink their approach to event marketing. Due to health guidelines, most in-person events have been canceled for the foreseeable future; yet, the event channel is still required to fill the sales funnel. As such, we have seen the “Big Pivot” to virtual to help reach the marketplace.

Informa Markets Taps Nancy Walsh to Lead North America; Rick McConnell, Fred Linder Stepping Down

Informa Markets has consolidated its North America-headquartered brands under a single leadership team led by Nancy Walsh, who has been promoted to the role of President of the expanded North America portfolio.

“Since joining us, Nancy has immersed herself in understanding what value we can offer to our customers through our brands and developed solutions that keep our communities connected, 365 days a year,” said Charlie McCurdy, CEO Informa Markets.

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MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.   
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