What Type of Camera Should I Use for My Marketing Video?

Submitted by lpsavas@tsnn.com on Tue, 05/05/2020 - 09:02

It’s no secret that video marketing is hot right now. I see a lot of creative videos on social media on a daily basis and I don’t see this trend slowing down. But do you worry about video quality or which type of camera your department should invest in? There are a lot of different kinds out there.

Here are seven different types of cameras and how to best use them.

The Best Strategy for Right Now

Submitted by lpsavas@tsnn.com on Wed, 04/29/2020 - 11:50

Over the past six to eight weeks, we have seen clients face many changes and tough choices, often with limited resources and no blueprint from which to work. As we have provided counsel and recommended the necessary pivots for our clients’ event marketing campaigns, one thing has become clear: There’s no best practice or silver bullet to get us through this period. 

6 Ways to Build Leadership Skills to Emerge from COVID-19 Stronger Than Ever

Obviously, times are tough for the events industry right now. It’s something we’re all experiencing, feeling and grappling with as we wake up each morning. So many article direct us all to keep the faith or put on a happy face, but there are some days when we just don’t feel capable of doing that — and that’s OK. One thing you can focus on during this time, however, is working on your own leadership qualities that will help you and your teams emerge from the COVID-19 pandemic stronger than before.

Sometimes the Show Must Go On Differently — Here’s How NACS Pivoted

Submitted by kogletree@tsnn.com on Mon, 04/27/2020 - 15:19

There are so many things that flash through your brain when you realize that world events will overtake the event that you have planned for months if not years.

With our NACS State of the Industry Summit, scheduled to attract 600 registrants to Chicago in early April, our initial thought was, how can we pivot and still deliver value to our attendees?

Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.