It was 2017 and I was working at the Black Hat Conference at Mandalay Bay in Las Vegas. A charismatic sales engineer had a crowd spilling out of his booth and blocking the aisle. His prospects were transfixed – cheering on his command, eagerly leaning forward, ready to do anything he asked.
The International Association of Exhibitions and Events has selected business and event technology provider SmartSource Computer & Audio Visual Rentals as the official audiovisual services contractor for Expo! Expo!
PCMA EduCon 2019 will take place June 25-28 at JW Marriott Los Angeles LA Live. Known among PCMA’s portfolio of events for taking a more focused, practical approach to learning through small-scale, collaborative education sessions, the conference will bring in around 800 attendees (compared to PCMA’s annual Convening Leaders events, which draws 4,500).
In the past several years, C-level marketers across all industry segments have been putting more emphasis on — and budget toward — digital and experiential marketing, says Chris Cavanaugh, chief marketing officer at Freeman.
Upping your event food game while supporting local chefs is as important as ever. Below we outline step-by-step ways you can try to improve the quality of cuisine at your next event.
It’s been a busy spring for the trade show industry so far, with event companies and organizations forging new business relationships and securing existing partnerships.
Is face-to-face marketing still relevant, and are there plans to use it moving forward? What is the image of the business-to-business exhibition channel today? A new report from the Center for Exhibition Industry Research aims to answer those questions — and more — from the perspective of marketing leaders.
From Los Angeles to Germany, trade shows around the world saw higher attendance and larger exhibit floors than previous years last month. Take a look:
Event industry executives and technologists will have a chance to test new event-ready tech solutions at the second-annual TechDemo, to take place during the 18th annual Exhibition and Convention Executives Forum
During our recently held “Social Media for Trade Show Promotions” webinar, we asked attendees a polling question about whether (or not) they were using social media to promote their company’s presence at the events in which they exhibit. The results were a little surprising to me.
