By Douglas Emslie, Tarsus Group Managing Director
I strongly believe that we as an industry need to do more to give back to our communities. To practice what I preach, this year I will be running the Boston marathon on behalf of a local Boston charity that does a fantastic job for the Newton community – NWW Committee for Community Living.
Not all that long ago, all meetings were conducted face-to-face. More recently, technology enabled virtual meetings. Today, a hybrid model allows for more participants spread across a wider geographical area but the challenge has continued to be around engagement. How do you keep remote participants engaged and how do you keep and share the data generated within the meeting?
After its on-schedule completion at the end of 2018, the long-awaited Moscone Center expansion project was celebrated with a grand opening gala event on Jan. 3.
Across the world, trade show visitors are reporting overall satisfaction with the shows they attend but at the same time, 22-27 percent of show visitors from mature markets believe that shows are “getting worse.” Meanwhile, younger C-suite show participants are asking for trade shows that are more entertaining while still helping them meet their business needs.
Despite the cold front and accompanying rain that visitors endured at Expo! Expo! IAEE’s Annual Meeting & Exhibition 2018, held Dec. 10-13 in New Orleans, technology was shining bright inside at the conference.
Know your audience and your industry’s influencers well. That’s the advice event marketing experts have for event organizers in 2019. They predict that the trends of data and influencer marketing will continue to have a strong impact on drawing attendees to events.
Post-trade show planning often gets overlooked, but I’m here to argue that your follow-up strategy is just as important as pre-show promotion and on-site preparation.
The International Association of Exhibitions and Events’ Expo! Expo! Annual Meeting & Exhibition attracted more than 2,300 attendees representing 26 countries (pending verified audit) to the New Orleans Ernest N. Morial Convention Center.
“I cannot think of a better way to celebrate IAEE’s 90th anniversary than with the Expo! Expo! we had last week,” said IAEE President and CEO David DuBois, CMP, CAE, FASAE, CTA.
How can healthcare convention marketers leverage the power of digital persuasion to ignite social influence and maintain a competitive edge?
To help answer this question, HCEA has unveiled that the award-winning author Erin Gargan King will kick-off HCEAInnovate 2019, on tap Feb. 24 at the Mandalay Bay Casino in Las Vegas.
While many exhibition venues may choose the holiday season to carry out acts of service that help their local communities, the San Diego Convention Center has made corporate social responsibility a year-round labor of love.
