As the desire for sustainable meetings and events grows, so does the need for sustainable cities in which to hold them. The city of Brussels, Belgium was ranked ninth in the 2009 European Green City Index and now, a decade later, the city is well on its way towards its goal of becoming the “Green city of Europe” by 2024.
Several trade show organizing, venue management and event services companies have been busy renewing contracts and snagging new business with a host of industry suppliers.
The social media platforms of Vision Expo West 2018 reached an all-time high with a double-digit percentage increase across impressions, engagements and video views compared to the year before.
Known as the largest and most influential North American gathering of policy, technology and market leaders in energy grid storage, Energy Storage North America (ESNA) concluded its sixth annual conference and exhibition designed to empower collaboration on the global intersection of power and transportation.
No. 7: Fudge your trade show exhibiting show deadlines.
Data has never been such a big focus for corporate marketers, according to The Freeman Data Benchmark Study, a new report by brand experience company, Freeman. In fact, data plays a critical role in all aspects of corporate marketing, the study shows, from developing successful marketing strategies and campaigns to deciding where to allocate budgets and best reach target audiences.
The International Association of Amusement Parks and Attractions (IAAPA) concluded its IAAPA Attractions Expo 2018 on a high note by shattering its own attendance records and boasting the largest trade show floor in the event’s history.
As part of a nearly $9 million marketing plan following Hurricane Michael and this year’s red tide blooms, VISIT FLORIDA has relaunched Florida Now, a landing page that provides real-time information from destinations across the state and is designed to encourage the continuation of tourism and event bookings to Florida.
Last week, an overwhelming majority of voters from the City of Miami Beach approved the lease of public land for a privately-funded convention headquarter hotel that will be connected to the newly renovated and reimagined $620 million Miami Beach Convention Center.
Trade shows are a fantastic way to establish yourself in your industry and collect tons of leads. However, the best ways to manage the leads and contacts you collect, as well as the visitor experience can be hard to manage. After all, you only have a small assigned area to effectively pitch yourself, engage your visitors and capture contact information!
