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Jun 29, 2014
The latest edition of the Harvard Business Review (HBR)’s magazine includes an excellent article on how the role of marketing has changed in the last decade, and how the best marketing organizations are meeting the challenges of the digital age.
The authors discuss results from HBR’s study on the strategies and structures that superior marketing organizations are embracing to adapt to the changing times. The study included in-depth interviews with more than 350 top executives, as well as surveys of 10,000-plus marketers worldwide.
HBR divided the survey respondents into two groups… more
Jun 29, 2014
The latest edition of the Harvard Business Review (HBR)’s magazine includes an excellent article on how the role of marketing has changed in the last decade, and how the best marketing organizations are meeting the challenges of the digital age.
The authors discuss results from HBR’s study on the strategies and structures that superior marketing organizations are embracing to adapt to the changing times. The study included in-depth interviews with more than 350 top executives, as well as surveys of 10,000-plus marketers worldwide.
HBR divided the survey respondents into two groups… more
Jun 22, 2014
Audience response systems (ARS) have been around for a long time, but were often out of reach for many event planners. It often involved renting devices that would allow attendees to ask questions, respond to polls and fill out evaluations via those devices. Today, options are available that eliminate the need for special devices.
Several companies are providing ARS that are accessible via your attendees’ mobile devices. This can significantly reduce the cost to the event organizer.
Q&A Link offers event organizers a text based system. No WiFi or internet… more
Jun 22, 2014
Audience response systems (ARS) have been around for a long time, but were often out of reach for many event planners. It often involved renting devices that would allow attendees to ask questions, respond to polls and fill out evaluations via those devices. Today, options are available that eliminate the need for special devices.
Several companies are providing ARS that are accessible via your attendees’ mobile devices. This can significantly reduce the cost to the event organizer.
Q&A Link offers event organizers a text based system. No WiFi or internet… more
Jun 20, 2014
Marketing automation refers to the ability to schedule messages to a specific audience based on time, interactions, or lack of interaction with other messages. When talking about marketing automation, most people think of email marketing and the ability to pre-schedule email messages to specific audiences based on interactions with previous emails, but there are other channels where marketing automation can be valuable. For example, using marketing automation in social media and mobile app marketing can increase your reach and engagement with these audiences.
Let’s first consider… more
Jun 20, 2014
Marketing automation refers to the ability to schedule messages to a specific audience based on time, interactions, or lack of interaction with other messages. When talking about marketing automation, most people think of email marketing and the ability to pre-schedule email messages to specific audiences based on interactions with previous emails, but there are other channels where marketing automation can be valuable. For example, using marketing automation in social media and mobile app marketing can increase your reach and engagement with these audiences.
Let’s first consider… more
Jun 15, 2014
The Massachusetts Convention Center Authority was named a 2014 CIO Top 100 company in IDG’s CIO magazine’s 27th annual CIO 100 Awards. The CIO 100 Awards recognize 100 organizations that have distinguished themselves by creating business value through the innovative use of IT.
“For 27 years now, the CIO 100 awards have honored the innovative use of technology to deliver genuine business value,” said Maryfran Johnson, editor-in-chief of CIO magazine and events. “Our 2014 winners are an outstanding example of the transformative power of IT to drive everything from… more
Jun 15, 2014
The Massachusetts Convention Center Authority was named a 2014 CIO Top 100 company in IDG’s CIO magazine’s 27th annual CIO 100 Awards. The CIO 100 Awards recognize 100 organizations that have distinguished themselves by creating business value through the innovative use of IT.
“For 27 years now, the CIO 100 awards have honored the innovative use of technology to deliver genuine business value,” said Maryfran Johnson, editor-in-chief of CIO magazine and events. “Our 2014 winners are an outstanding example of the transformative power of IT to drive everything from… more
Jun 08, 2014
Trade Show News Network will be offering another of its well-regarded complimentary webinars June 12 at 1 p.m. EST. Please register HERE.
It’s now possible to identify and pinpoint people and objects on the trade show floor with incredible accuracy. Real-Time Location Systems - RFID, beacons, magnetic fingerprints, light pulses, and NFC - offer varying degrees of precision and benefits to organizers, attendees, sponsors, exhibitors and venues.
In this TSNN Webinar moderated by Michelle Bruno, a panel of geolocation and microlocation experts will discuss the science… more
Jun 08, 2014
Over the last few years, a well-functioning smartphone app has become the primary resource that attendees on the go use to plan ahead for trade shows and conferences.
For busy event organizers too, the event app can be a handy resource for providing exemplary customer service to event participants. Here are some features that can extend the functionality of your mobile solution beyond the basic search and plan features:
1. Notifications
In 2013, the venue of a key event at National Electrical Contractors Association’s annual convention and exposition had to be changed less… more
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.