Bizzabo Launches New Agenda Module to Enhance Event Engagement
August 21, 2018
Event success cloud solution, Bizzabo, has launched a next-generation agenda feature for conferences and events designed to help event organizers create attendee-facing agenda experiences that boost audience engagement, increase discoverability of sessions and speakers, and provide actionable insights for marketers to maximize event success.
“In-person events have continued to scale at an increasing rate over the past year,” said Eran Ben-Shushan, co-founder and CEO of Bizzabo, which provides marketers with a modern suite of tools designed to create more impactful and rewarding events.
He continued, “It’s more important than ever for marketers to be able to increase brand awareness as well as ensure that the content and schedule of their events are compelling in order to keep attendees coming back for future events. The new Bizzabo agenda fits in perfectly with our value proposition by streamlining event operations, creating an engaged community, and providing actionable analytics to make events more rewarding and impactful.”
Although the unique content and speakers are key differentiators for events, most remain reliant on static agenda tools and PDFs that are difficult to maintain and don’t allow attendees to engage with the program.
With next-generation agenda functionality that makes it seamless to increase brand awareness and enhance the attendee experience, Bizzabo’s new agenda module allows event marketers to:
- Personalize their events with branding and curated experiences that tailor suggested tracks to attendees.
- Pinpoint select sessions to emphasize on the agenda page, ensuring that event keynotes, the biggest speakers and sponsored sessions stand out.
- Predict a session’s likelihood of filling up and when a session appears to be filling up to capacity, close it and redirect attendees to sessions that still have room.
- Take advantage of a built-in rating and reviews system (that enables attendees to interact and review sessions, take part in polls and share feedback for an interactive event experience) that organizers can analyze and leverage to make improvements and increase participation in future events.
Bizzabo’s new agenda feature was designed with the help of the company’s key customers, with a beta version used by some of the world’s largest events, including Hubspot’s INBOUND, a 25,000-person event taking place Sept. 4-7 at the Boston Convention and Exhibition Center.
To learn more about Bizzabo’s next-generation agenda module, go HERE.
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MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
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