Get More Out of Your Social Media Posts

April 12, 2015

Most of us treat social media posts and interactions as having ephemeral experiences – seen today, forgotten tomorrow. But, as practiced marketers well know, there always are some posts that deserve a much longer shelf life.

When a customer posts a complimentary testimonial or when your organization posts about a prestigious award win, these are messages that you should be promoting and circulating to help you spread the word about your brand.

Here are three nifty ways to drive engagement for your social media messages:

1.Embed into your event website, blog and e-newsletters
Embedding individual tweets or Facebook posts in relevant pages and articles on your websites is a surefire method for reinforcing the point you wish to make.        This is a much better option than taking a screen shot of the messages because the embedded widgets come with real-time interactivity, enabling web visitors to take social actions such as Like, Retweet, etc.

2.Turn it into a blog post
Social media conversations, whether curated or spontaneous, often bring new ideas or perspectives to the forefront. Instead of letting a great idea die, use it and elaborate upon it in a thoughtful blog post. If done well, this in turn, can generate further productive interactions amongst your followers online. And, of course, be sure to embed the original message in your blog post!

3.Resurrect and repost
Hashtags like #MondayFunday and #throwbackthursday can be a great opportunity to share something that was posted a while back but is still relevant. Though often used to share light hearted content, if used strategically, this approach also enables you to showcase your brand for trending issues and events.

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Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.