Mar 07, 2014
Everyone is all a twitter over Samsung’s product placement and the Ellen DeGeneres selfie at the Oscars. Samsung received more value out of this sponsorship deal than they had probably dreamed of! A recent Washington Post highlights the details of Samsung’s Oscar ad buy and why the organic product placement worked so well for them.
Instead of debating why the product placement worked so well, I would like to focus on how event managers can use this concept to increase sponsorship sales and ROI. Every product marketer dreams of getting their product in the hands of its… more
Mar 07, 2014
Everyone is all a twitter over Samsung’s product placement and the Ellen DeGeneres selfie at the Oscars. Samsung received more value out of this sponsorship deal than they had probably dreamed of! A recent Washington Post highlights the details of Samsung’s Oscar ad buy and why the organic product placement worked so well for them.
Instead of debating why the product placement worked so well, I would like to focus on how event managers can use this concept to increase sponsorship sales and ROI. Every product marketer dreams of getting their product in the hands of its… more
Mar 02, 2014
Like any good exhibitor, RetailNext wanted to capture the attention of retailers at National Retail Federation’s (NRF) Retail’s BIG Show in New York. Like any good exhibitor, they wanted to do something that would be relevant to their business, their booth visitors and they wanted it to drive conversations.
RetailNext helps retailers, shopping centers and even manufacturers analyze data on store traffic and buyer behavior. Their customers are interested in the use of displays to interact and engage with their own customers and potential customers. The question is, what would… more
Mar 02, 2014
a2z, Inc. released an infographic to highlight the results from the super-engaging ChirpE Scavenger Hunt atthe International Association of Exhibitions and Events' Expo! Expo! 2013, held in December in Houston.
Hundreds of attendees visited the ChirpE-powered photo booths in partner locations during the event, clicking and sharing their photos on Facebook in real-time.
The 632 photos clicked during this fun gaming experience engaged a total of 11,872 people on Facebook between Dec. 7-22, 2013, generating 45,872 impressions in the process.
The following seven premier… more
Mar 02, 2014
a2z, Inc. released an infographic to highlight the results from the super-engaging ChirpE Scavenger Hunt atthe International Association of Exhibitions and Events' Expo! Expo! 2013, held in December in Houston.
Hundreds of attendees visited the ChirpE-powered photo booths in partner locations during the event, clicking and sharing their photos on Facebook in real-time.
The 632 photos clicked during this fun gaming experience engaged a total of 11,872 people on Facebook between Dec. 7-22, 2013, generating 45,872 impressions in the process.
The following seven premier… more
Mar 02, 2014
Like any good exhibitor, RetailNext wanted to capture the attention of retailers at National Retail Federation’s (NRF) Retail’s BIG Show in New York. Like any good exhibitor, they wanted to do something that would be relevant to their business, their booth visitors and they wanted it to drive conversations.
RetailNext helps retailers, shopping centers and even manufacturers analyze data on store traffic and buyer behavior. Their customers are interested in the use of displays to interact and engage with their own customers and potential customers. The question is, what would… more
Feb 24, 2014
Trade show organizers collect mountains of data through registration, attendee surveys, session surveys, exhibitor surveys, lead retrieval systems, social media, etc.
The question is, how is all that data being used? Is the data being used effectively?
The problem most shows face is not how to get more data, but how to make sense of what they already have.
Jeremy Figoten, senior vice president of Meetings, Sales and Communications for the National Apartment Association is taking a close look at his show data to better understand exactly why their show has been growing.
Figoten… more
Feb 24, 2014
Trade show organizers collect mountains of data through registration, attendee surveys, session surveys, exhibitor surveys, lead retrieval systems, social media, etc.
The question is, how is all that data being used? Is the data being used effectively?
The problem most shows face is not how to get more data, but how to make sense of what they already have.
Jeremy Figoten, senior vice president of Meetings, Sales and Communications for the National Apartment Association is taking a close look at his show data to better understand exactly why their show has been growing.
Figoten… more
Feb 23, 2014
Is your event marketing strategy based on informed decisions? Is it in tune with current trends and forecasts? Tune into some recent stats reported recently by industry influencers to align your interactive and content marketing strategies with the direction in which the rest of the world is moving.
- Nearly one third of companies send press releases to promote their events. (Source: Hubspot)
Strategy: Aggregate your exhibitor's press releases on your event website to enable attendees to see them on your website.
- Landing pages that included videos see an 86% increase in conversions. (… more
Feb 23, 2014
Is your event marketing strategy based on informed decisions? Is it in tune with current trends and forecasts? Tune into some recent stats reported recently by industry influencers to align your interactive and content marketing strategies with the direction in which the rest of the world is moving.
- Nearly one third of companies send press releases to promote their events. (Source: Hubspot)
Strategy: Aggregate your exhibitor's press releases on your event website to enable attendees to see them on your website.
- Landing pages that included videos see an 86% increase in conversions. (… more
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.