Three New #NYNOW Initiatives Drive Social Media Connections at Show
September 5, 2015
Three new #NYNOW social media initiatives - #NYNOW Bloggers Choice Awards, #NYNOW Social Media Lounge and Innovations-Inspired Giveaway – at the NY NOW, the Market for Home, Lifestyle + Gift trade show helped to spark conversations and connections before and during the recently concluded summer edition, held Aug. 15-19 at New York City’s Jacob K. Javits Convention Center.
“We’re delighted that so many bloggers and influencers use NY NOW as the definitive source for new products and the latest must-haves,” said Scott Kramer, NY NOW co-director and vice president.
He added, “NY NOW welcomes new media, as well as traditional print and online outlets, by expanding our services for delivery of information and trends across a variety of channels.”
While individual reports were varied in terms of content and focus - with some reports highlighting multiple products, some pinpointing a single product and some showcasing key brands overall - NY NOW’s focus on design, functionality and innovation was a common theme in blog coverage and social media reports, according to show organizers.
This August, NY NOW expanded its popular Bloggers’ Choice Awards beyond the confines of Accent on Design to encompass the entire market, with representatives from alternate and emerging media channels identifying top home and lifestyle products as “the next big thing.”
Top product picks, from the first-ever #NYNOW Bloggers Choice Awards included Sass Brown of EcoFashionTalk's spotlight on “beautiful…. entirely handmade and completely unique” cascading chandeliers by Hellooow Handmade and Antonia Burke of Antonia's Favorites showcase of Peridot 18k earrings by Suzy Landa Jewelry, “a statement piece of your outfit and also can be used for events that need an extra pop of color”, to name a few.
Beyond these individual product selections from #NYNOW Bloggers Choice participants, other bloggers reported broadly on design and style trends across NY NOW, as well as in specific product categories, such as social stationery and children’s products.
In addition, a first-ever #NYNOW Social Media Lounge, sponsored by HGTV Magazine’sBlogger Block Party - which ran concurrently with NY NOW - also helped to facilitate the buzz and online sharing during the Market.
In advance of the Market, a new #NYNOW Innovations-Inspired Giveaway sparked online conversation about product innovation connected with NY NOW.
Registered attendees who shared and tagged product information, using hashtags #NYNOW and #Sweepstakes were eligible to win one of four NY NOW “Inspiration” prize packs, each of which include a Socialmatic’ Wi-Fi® Digital Instant Polaroid Camera, The Oliver Gal Artist Co. gift certificate, Beatriz Ball 4”×6” Jason Frame and a pair of NY Giants pre-season tickets.
The winter 2016 edition of NY NOW, the Market for Home, Lifestyle + Gift, will run Jan, 30-Feb. 6 at the Javits.
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
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