Tech Giants: Heka Health’s Tony Salah on Turnkey Wellness Challenges for Events and 365 Community Engagement

If you asked Tony Salah what he was most passionate about when he started his career, business and technology would have topped the list, considering his degree in electrical engineering along with an MBA from Harvard. Fast forward several years when a family health issue arose, and he suddenly became laser-focused on the inefficiencies within the healthcare system and wellness as tool to prevent illness.

Event Marketers: How to Use – Not Misuse – QR Codes as a Business Tool

Submitted by lpsavas@tsnn.com on Thu, 01/13/2022 - 11:15

There’s been a lot of talk lately about the use, or misuse, of QR code data by marketers. It’s a valid argument, albeit familiar, in the context of data privacy. Most people are aware that QR codes aren’t new, but they are back in the spotlight. This is due to a variety of reasons, the top ones being the acceleration of QR codes during the pandemic and the eventual dissolution of third-party cookies.

What Are Your New Year’s Resolutions? Trade Show Industry Leaders Share Their Hopes and Goals for 2022

It goes without saying that many of us in the exhibition industry are looking toward 2022 with cautious optimism. Will this be the year that trade shows and business events truly bounce back, or will 2022 be yet another bumpy, unpredictable extension of 2021? While none of us have a crystal ball to refer to, we asked a range of industry experts what they’re hoping for and setting their sights on – both professionally and personally – in the New Year.

10 Tips to Increase Event Registration

Submitted by lpsavas@tsnn.com on Tue, 01/11/2022 - 09:28

Regardless of what type of event you’re holding, you need to meet your registration goals. While events may continue to look different for the foreseeable future, we have found many of our solid marketing tactics and strategies are still effective and will help move the needle in this evolving event landscape. Here are our top tips to increase your registration:

Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.