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Mar 28, 2014
Event organizers always are looking for ways to tap into the popularity of social sharing tools such as Facebook, Twitter and Instagram to spread the word organically about their event.
With the launch of Moment.me, a mobile microsite for events, organizers may finally have an inexpensive option that their attendees will actually use. Moment.me works on any mobile device and aggregates live content your attendees are posting on their preferred social media platforms during your event.
“The concept behind Moment.me is not to change users habits. Let them use what they are… more
Mar 28, 2014
I recently had the opportunity to attend a live-stream event on the theme "Ignite Marketing Success on Twitter", hosted by @TwitterSmallBiz and @HootSuite. Though targeted primarily towards small business marketers, the information provided was just as applicable to any growing brand in a given vertical.
I picked up a number of useful tips on how to leverage Twitter to increase website traffic, engage audiences and drive sales. The emphasis was on how to create engaging and personable content, and be successful in increasing the interaction rate for one’s campaigns… more
Mar 28, 2014
I recently had the opportunity to attend a live-stream event on the theme "Ignite Marketing Success on Twitter", hosted by @TwitterSmallBiz and @HootSuite. Though targeted primarily towards small business marketers, the information provided was just as applicable to any growing brand in a given vertical.
I picked up a number of useful tips on how to leverage Twitter to increase website traffic, engage audiences and drive sales. The emphasis was on how to create engaging and personable content, and be successful in increasing the interaction rate for one’s campaigns… more
Mar 28, 2014
Event organizers always are looking for ways to tap into the popularity of social sharing tools such as Facebook, Twitter and Instagram to spread the word organically about their event.
With the launch of Moment.me, a mobile microsite for events, organizers may finally have an inexpensive option that their attendees will actually use. Moment.me works on any mobile device and aggregates live content your attendees are posting on their preferred social media platforms during your event.
“The concept behind Moment.me is not to change users habits. Let them use what they are… more
Mar 23, 2014
At the recent IAEE DC Chapter’s luncheon meeting, a2z’s vice president of Professional Services, Angi Carr, shared some important strategies for multi-year and multi-event attendee engagement. Here are the key insights from her presentation:
Know what engages and re-engages your attendees
Events are not just about products, services and education. In fact, they are mostly about people. To know what draws your audience, focus on what’s important to them, and what brings them to your event.
Provide smart, integrated tools
Provide solutions that are easy… more
Mar 23, 2014
At the recent IAEE DC Chapter’s luncheon meeting, a2z’s vice president of Professional Services, Angi Carr, shared some important strategies for multi-year and multi-event attendee engagement. Here are the key insights from her presentation:
Know what engages and re-engages your attendees
Events are not just about products, services and education. In fact, they are mostly about people. To know what draws your audience, focus on what’s important to them, and what brings them to your event.
Provide smart, integrated tools
Provide solutions that are easy… more
Mar 16, 2014
Trade Show and expo organizers always are striving to make their exhibitor and attendee experience run smoothly. They take great pains to make the event registration process as painless as possible. In many cases, the online registration process takes just minutes.
But it doesn’t end there for the attendees and exhibitors. Now, they have to start the laborious task of booking flights, arranging ground transportation and booking dinner reservations for meetings with clients or team dinners.
AttendBee, an online concierge service, steps up to eliminate much of that frustration.… more
Mar 16, 2014
Trade Show and expo organizers always are striving to make their exhibitor and attendee experience run smoothly. They take great pains to make the event registration process as painless as possible. In many cases, the online registration process takes just minutes.
But it doesn’t end there for the attendees and exhibitors. Now, they have to start the laborious task of booking flights, arranging ground transportation and booking dinner reservations for meetings with clients or team dinners.
AttendBee, an online concierge service, steps up to eliminate much of that frustration.… more
Mar 07, 2014
Everyone is all a twitter over Samsung’s product placement and the Ellen DeGeneres selfie at the Oscars. Samsung received more value out of this sponsorship deal than they had probably dreamed of! A recent Washington Post highlights the details of Samsung’s Oscar ad buy and why the organic product placement worked so well for them.
Instead of debating why the product placement worked so well, I would like to focus on how event managers can use this concept to increase sponsorship sales and ROI. Every product marketer dreams of getting their product in the hands of its… more
Mar 07, 2014
Everyone is all a twitter over Samsung’s product placement and the Ellen DeGeneres selfie at the Oscars. Samsung received more value out of this sponsorship deal than they had probably dreamed of! A recent Washington Post highlights the details of Samsung’s Oscar ad buy and why the organic product placement worked so well for them.
Instead of debating why the product placement worked so well, I would like to focus on how event managers can use this concept to increase sponsorship sales and ROI. Every product marketer dreams of getting their product in the hands of its… more
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.