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Apr 20, 2014
Some organizations, trade associations in particular, are reluctant to automate their existing event management practices. Others have embraced the idea of optimizing the planning process, realizing both tangible and intangible benefits along the way.
Why some groups wait to automate. There are a number of reasons why event organizers avoid or delay automation:
Lack of internal expertise to select the appropriate technology
Perceived risk of selecting the wrong tools
Budget constraints
Reluctance to disrupt existing operations
“If it ain’t broke, don’t… more
Apr 20, 2014
Some organizations, trade associations in particular, are reluctant to automate their existing event management practices. Others have embraced the idea of optimizing the planning process, realizing both tangible and intangible benefits along the way.
Why some groups wait to automate. There are a number of reasons why event organizers avoid or delay automation:
Lack of internal expertise to select the appropriate technology
Perceived risk of selecting the wrong tools
Budget constraints
Reluctance to disrupt existing operations
“If it ain’t broke, don’t… more
Apr 12, 2014
After the winter many of us have had to endure this year, we wholeheartedly welcome warmer weather and outside activities. How do event marketers fight this additional distraction of “Spring Fever”? More time enjoying the sun could mean less time in front of the screen, which means less time for reading your emails, blog posts, social media posts and Website. Therefore, your message, presentation and timing have to be well thought out and well executed.
Based on Hub Spots Marketing Statistics, Saturdays offer the best click through email rates and 6AM is the highest… more
Apr 12, 2014
After the winter many of us have had to endure this year, we wholeheartedly welcome warmer weather and outside activities. How do event marketers fight this additional distraction of “Spring Fever”? More time enjoying the sun could mean less time in front of the screen, which means less time for reading your emails, blog posts, social media posts and Website. Therefore, your message, presentation and timing have to be well thought out and well executed.
Based on Hub Spots Marketing Statistics, Saturdays offer the best click through email rates and 6AM is the highest… more
Apr 11, 2014
Show organizers and exhibitors always are looking for ways to connect and engage with show attendees. Moreover, show attendees love to win prizes. Scratchd, Inc. out of London, Ontario, has come up with a solution that satisfies everyone.
Scratchd is a digital scratch and win game. They will soon be releasing a spin and win game, as well as a digital peel and win game.
The Scratchd concept focuses on three aspects of customer engagement; acquire, reward, and connect. First, by offering a chance to win a prize, you are able to “acquire” relevant customer data. Data such as… more
Apr 11, 2014
Show organizers and exhibitors always are looking for ways to connect and engage with show attendees. Moreover, show attendees love to win prizes. Scratchd, Inc. out of London, Ontario, has come up with a solution that satisfies everyone.
Scratchd is a digital scratch and win game. They will soon be releasing a spin and win game, as well as a digital peel and win game.
The Scratchd concept focuses on three aspects of customer engagement; acquire, reward, and connect. First, by offering a chance to win a prize, you are able to “acquire” relevant customer data. Data such as… more
Apr 06, 2014
Our daily interaction with the world around us involves a number of sensory perceptions including sight, hearing, touch, taste, and smell. All of these senses combine to provide us with rich, layered experiences that help us engage with the people (and even the objects) around us.
If any activity engages only one or two of our senses for a long period of time, we often come away feeling something in the overall experience was lacking, and that we did not get the most out of the time we invested in it.
In an article titled ‘Please touch the merchandise’, the Harvard Business… more
Apr 06, 2014
In just 11 months since its launch, George Little Management’s NYNOW365, an image-based online product directory, has generated 10,500 leads between buyers and suppliers utilizing the Website to buy and sell home and lifestyle products.
Designed to promote and enhance NY NOW™, the Market for Home + Lifestyle (formerly NYIGF®), NYNOW365 currently contains more than 58,000 products from nearly 1,500 NY NOW exhibitors.
“Use of NYNOW365 has evolved from its start as a retailers’ sourcing portal to become an active lead generation site for suppliers,” said… more
Apr 06, 2014
In just 11 months since its launch, George Little Management’s NYNOW365, an image-based online product directory, has generated 10,500 leads between buyers and suppliers utilizing the Website to buy and sell home and lifestyle products.
Designed to promote and enhance NY NOW™, the Market for Home + Lifestyle (formerly NYIGF®), NYNOW365 currently contains more than 58,000 products from nearly 1,500 NY NOW exhibitors.
“Use of NYNOW365 has evolved from its start as a retailers’ sourcing portal to become an active lead generation site for suppliers,” said… more
Apr 06, 2014
Our daily interaction with the world around us involves a number of sensory perceptions including sight, hearing, touch, taste, and smell. All of these senses combine to provide us with rich, layered experiences that help us engage with the people (and even the objects) around us.
If any activity engages only one or two of our senses for a long period of time, we often come away feeling something in the overall experience was lacking, and that we did not get the most out of the time we invested in it.
In an article titled ‘Please touch the merchandise’, the Harvard Business… more
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.