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Sep 20, 2018
The momentum behind the use of social media as a marketing tool is continuing to grow, according to the results of EXHIBITOR Magazine’s 2018 Social Media Marketing Survey, the fifth in a series of research efforts geared toward finding out how exhibit and event marketers are using social media.
“In 2010, EXHIBITOR surveyed 400 marketers to obtain benchmark data on everything from which social media sites were proving the most popular for marketing purposes to what corporate objectives, if any, social media was helping companies to achieve,” explained Travis Stanton, editor of EXHIBITOR. … more
Sep 18, 2018
Show organizers using Gleanin, a social referral marketing platform for exhibitions, can now offer their event registrants the ability to use WhatsApp to broadcast their participation and invite their friends and colleagues to attend.
Since the inception of Gleanin Connect, Gleanin’s social referral marketing tool, visitors have been able to broadcast their event attendance through social media channels including Facebook, LinkedIn and Twitter, as well as invite their contacts via email.
Immediately available to all Gleanin customers and their registrants, the additional WhatsApp… more
Sep 13, 2018
Event registration and ticketing platform company, Eventbrite, plans to go public. The company filed for an initial public offering (IPO) on Aug. 23, stating that it intends to raise $200 million from sales of its Class A shares.
Goldman Sachs, J.P. Morgan, Allen & Company and RBC Capital Markets are underwriting the IPO and Eventbrite stock will be listed on the New York Stock Exchange (NYSE) with the ticker symbol “EB.”
On Sept.7, Eventbrite announced that it plans to sell 10 million shares priced $19-$21 each, to raise $200 million at the midpoint of that range. The valuation of… more
Sep 11, 2018
Naylor Association Solutions has partnered with small business marketing platform, MailChimp, to offer email marketing and marketing automation integrations to Naylor’s association management software (AMS) and career center.
As a result, association professionals can now import lists of contacts from their AMS or career center directly into their MailChimp account, enabling them to streamline their workflow even further.
Through the Naylor Marketplace, associations that use MailChimp for purposes including member emails, potential member outreach and sponsorship campaigns can add the… more
Sep 06, 2018
Full-service event ticketing and technology solution, ShowClix, has formed an exclusive partnership with Audiencetools, the Australian-based event marketing platform designed to help venues, promoters and event organizers harness their social media reach and increase their ticket sales.
“We’re thrilled to bring Audiencetools to our event partners,” said Amy Mrazek, director of marketing at ShowClix, a product of Patron Technology that handles ticketing, marketing and onsite operations for fandom conventions, museums, festivals, attractions and consumer shows.
She continued, “It’s going to… more
Aug 30, 2018
Convention industry telecommunications services provider, Smart City Networks, has finalized a contract with the Miami Beach Convention Center to provide extensive technology upgrades as a part of the facility’s two and half-year-long, multi-million-dollar renovations project.
Effective June 1, the agreement is on a fast track to finishing in early September to coincide with the completion of the MBCC’s $620 million, venue-wide renovation project.
The facility’s tech upgrades, with the partnership of the local internet service provider Hotwire Communications, will include enhanced network… more
Aug 28, 2018
VISIT Milwaukee, the destination marketing organization for Wisconsin’s largest city, recently won an ESTO Destiny Award for its redesigned website at the ESTO 2018 Conference.
Held Aug. 11-14 at the JW Marriott Phoenix Desert Ridge Resort & Spa in Phoenix, Ariz., the annual Educational Seminar for Tourism Organizations conference is produced by the U.S. Travel Association and is attended by top tourism destinations from across the country.
“It is an honor to be recognized by our peers in the tourism industry for our new website, which launched in March of this year,” said Megan… more
Aug 23, 2018
Production equipment and engineering support provider, VER, has emerged from Chapter 11 bankruptcy as a reorganized company via a merger with and under the leadership of global entertainment technology and services company, Production Resource Group (PRG).
Led by PRG Chairman and CEO Jere Harris and controlled by The Jordan Company, GSO Capital Partners and PRG Management, the jointly owned companies create the largest entertainment equipment and services provider globally.
As a global company that provides equipment to the film and TV industry as well as audio gear and engineering for the… more
Aug 21, 2018
Event success cloud solution, Bizzabo, has launched a next-generation agenda feature for conferences and events designed to help event organizers create attendee-facing agenda experiences that boost audience engagement, increase discoverability of sessions and speakers, and provide actionable insights for marketers to maximize event success.
“In-person events have continued to scale at an increasing rate over the past year,” said Eran Ben-Shushan, co-founder and CEO of Bizzabo, which provides marketers with a modern suite of tools designed to create more impactful and rewarding events.
He… more
Aug 17, 2018
Event organizers take notice: you know how it can be difficult to find a videography team to direct, record and edit multiple panel sessions, meetings and events, especially in different parts of the world, all while staying on budget?
Enter MediaMobz’s GLX, a new cloud-based video content marketing production, collaboration, distribution and measurement platform that allows organizers to find high-quality videography teams, collaborate quickly with project stakeholders with easy DIY editing and distribute their video, all in oneaffordable platform.
Not only does GLX allow event marketers… more
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.