The pandemic has necessitated a number of fundamental lifestyle changes. For many, the last year has been an opportunity to take stock and re-evaluate how we spend our time. Reduced travel and virtual meetings have freed up hundreds of hours. The work/life balance has been recalibrated on a global scale, and as lockdown begins to ease, attitudes towards how we spend our time have undergone a paradigm shift.
The Exhibition Services & Contractors Association has launched a new campaign to demonstrate how its members are preparing to relaunch trade shows, meetings and events with safety top-of-mind.
A host of exhibition leaders will be joining Tarsus Group CEO Douglas Emslie at the Event Industry Backyard Ultra, some of them lending their legs as runners and others sharing their knowledge via an impressive roster of livestreamed education sessions.
Trade show, exhibition and the event professionals took a moment to celebrate the industry’s worth and influence before a grand kickoff of shows begins to flood the global marketplace.
As the tourism industry gears up for a bullish recovery, Destinations International, the global trade association for destination organizations, has been busy forming a new alliance while shoring up an existing partnership in preparation for better times ahead.
As business event and trade show professionals grapple with the decisions surrounding virtual, in-person or hybrid, exhibitor dissatisfaction may tip the scales. That is problematic.
Experience Kissimmee Senior Director of Meeting Sales and Services Michelle Moore couldn’t believe her ears at a recent meeting at the Gaylord Palms Resort and Convention Center
Michelle Mason, a champion of associations for more than 20 years, has been named new president and CEO of ASAE, the organization’s board of directors announced on Tuesday. Mason, who assumes her position on September 1, succeeds Susan Robertson.
A large majority of events will have a blend of digital and in-person elements this year. Many event professionals expect this to be the case going forward. After that, there is a mix — or dare we say “hybrid?” — of opinions, confusion and certainty, according to a recent Swapcard survey studying hybrid events.
The biggest takeaway is that three-quarters of the 364 respondents say they are planning to have virtual components of their program, but 30% don’t know how to define hybrid events.
With things looking more optimistic for a return to in-person interactions in 2021, it’s natural to wonder what will happen with large gatherings and events. Companies were forced to move online in 2020, which disrupted their existing in-person event marketing strategies. It might be difficult to imagine “returning to normal” at this time, but plenty of people are ready to get out of their houses and do something different.
