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Jan 12, 2022
Trade Show News Network is excited to unveil the launch of the Trade Show Talk Podcast, featuring well-known events industry podcast host Megan Powers of Powers of Marketing.
The first episode of Trade Show Talk now is available HERE and will publish every 2nd and 4th Thursday of the month.
This month’s theme is centered around community, and the inaugural podcast features a conversation with Meredith Rollins, Chief Community Officer at PCMA, who talks with Powers about how PCMA is embracing the 365-year-round approach to its community.
The next episode will feature a conversation with… more
Jan 07, 2022
Two of the biggest names in event tech, MeetingPlay and Aventri, have tied the knot, creating an industry powerhouse that aims to provide an innovative, full-lifecycle event planning and management solution.
In conjunction with the merger, the company, now known as MeetingPlay and Aventri with plans to eventually rebrand with a new name, received a growth equity investment from Sunstone Partners and Camden Partners and named Eric Lochner its new CEO. With more than 25 years of experience in building technology and technology-enabled services companies, Lochner has a solid record of mergers… more
Dec 29, 2021
Following the surge in online events that has swept the industry since the pandemic started, the Professional Convention Management Association (PCMA) and networking platform AC Forum have unveiled Digital Events Outlook: Insights, Behaviours, Best Practices. Funded by the PCMA Foundation, the report aims to demystify key myths about digital events and provide event organizers with a checklist for planning them in the future.
The release of the research findings coincides with a two-year strategic partnership between PCMA and AC Forum that is intended to strengthen both organizations through… more
Dec 17, 2021
As part of its evolving lineup of innovative technology solutions, Maritz Global Events gave attendees at the recent IAEE Expo! Expo! show in Philadelphia a sneak peek of its new First Person Experiences initiative. The new technology is designed to increase return on investment for event organizers through a digital replica of a trade show, product launch or other event experience.
First Person Experiences extends the value of a live event, increases audience reach and creates incremental revenue, according to Aaron Dorsey, vice president of product management for Maritz Global Events.
“… more
Dec 10, 2021
Event experience leader Bizzabo recently acquired two new companies, Klik and TeeVid, and debuted the Ultimate Video Production Suite to further invest in innovative, experiential technology for virtual, hybrid and in-person events.
Klik is a pioneer of smart wearables technology to power onsite experiences at live events. Its technology helps event professionals elevate and measure attendee engagement, participation, and networking.
Bizzabo believes event organizers have established appetites for the rich behavioral and intent data that virtual events have captured for the past 18… more
Dec 03, 2021
New tech solutions for events of all types continue to rapidly take shape in the industry, from platform upgrades and additions to mobile apps and measurement tools. Check out some of the latest new developments.
Bizzabo
Bizzabo recently launched its Event Experience category and Event Experience Operating System (OS) to help companies “future-proof” events for a hybrid world.
The Experience OS, built from the ground up to lead the new category of Event experience was designed to give event organizers the tools they need to deliver personalized experiences, create magical moments that… more
Nov 26, 2021
Members of the Global Association of the Exhibition Industry (UFI) released a white paper underscoring the importance of event organizers posing key questions to suppliers and vendors when processing their customers’ data.
The creation of the white paper became crucial since the pandemic has significantly accelerated the adoption of digital solutions by event organizers over the last 18 months, according to Douglas Emslie, group CEO of Tarsus Group.
“As a result, there has been a substantial increase in the data ‘we’ are collecting on our customers and their behaviors, as well as an… more
Nov 19, 2021
Tech Giants: Banzai’s Joe Davy on Event Marketers as Heroes, the Future of Events and How to Prepare
Raised in a small university town in North Carolina, where both of his parents were English professors, Joe Davy was self-taught when it came to tech smarts, which have been top of mind for him since childhood.
“I learned to program on our 386 PC desktop at home using a manual for a Tandy 2000 computer that I found in a box of free books at my parents’ office,” he said.
Davy’s early interest in technology and programming eventually turned into an interest in business and entrepreneurship.
“I was lucky to meet a few life-changing mentors and friends who shaped me into who I am today,” he… more
Nov 12, 2021
The Professional Convention Management Association (PCMA) has partnered with software company JUNO to offer an enhanced platform for its audiences to experience content and connect with each other year-round.
“This platform enables PCMA to extend our digital strategy beyond events and connect our global community to continue conversation and learning,” said Sherrif Karamat, PCMA’s president and CEO, during the announcement on Nov. 10 at IMEX America in Las Vegas. “We are excited to partner with JUNO to offer an enhanced experience for our audiences to connect and engage with one another.”… more
Nov 04, 2021
It's no secret that events deliver valuable content but maximizing the value of that content after the fact is often overlooked. Organizations often capture and archive video content from their live events and webinars, and based on a recent survey, 65.9% of event organizers also make their virtual event content available on-demand after the live broadcast.
The result is a massive treasure trove of valuable and underused education, motivation and customer insight. With strategic planning, there are numerous opportunities to turn event content into a marketing goldmine, resulting in increased… more
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.