Apr 26, 2015
I sat in on a most interesting session at the SISO CEO Summit in USA last week. The “Big Guns” were on stage - Mike Rusbridge Chairman Reed Exhibitions, Joe Loggia CEO UBM / Advanstar, David Kieselstein CEO Penton - all discussing their strategies to increase attendance at their events.
Not surprisingly, they are investing heavily developing in-house technology to assist in this strategy. What shocked me was the amount of money they admitted to investing – on average 5% of revenue – annually!
That’s the problem with technology. You can… more
Apr 26, 2015
Last week, Google made a significant update to its mobile search engine algorithm. To enable users to find sites that they can browse quickly on their mobile devices, the mobile-friendliness of a web page is now a crucial factor in Google’s ranking for mobile searches.
To quote Google, “users will find it easier to get relevant, high quality search results that are optimized for their devices.”
Google recommends webmasters adopt one of the following three ways to go mobile: responsive web design, dynamic serving and separate URLs.
But most importantly, irrespective of… more
Apr 19, 2015
The National Confectioners Association will utilize Experient’s Engage Unfied Mobile App as their official event app for their 2015 Sweets and Snacks Expo.
Already utilizing Experient’s registration and lead retrieval services, NCA added Engage to enhance the on- and off-site experiences of attendees and exhibitors.
As the official registration provider for the event, Experient will tie the registration data to Engage, allowing event organizers the ability to track demographic data from registration and behavioral data from the mobile app and lead retrieval.
“What stands out… more
Apr 19, 2015
The National Confectioners Association will utilize Experient’s Engage Unfied Mobile App as their official event app for their 2015 Sweets and Snacks Expo.
Already utilizing Experient’s registration and lead retrieval services, NCA added Engage to enhance the on- and off-site experiences of attendees and exhibitors.
As the official registration provider for the event, Experient will tie the registration data to Engage, allowing event organizers the ability to track demographic data from registration and behavioral data from the mobile app and lead retrieval.
“What stands out… more
Apr 12, 2015
Most of us treat social media posts and interactions as having ephemeral experiences – seen today, forgotten tomorrow. But, as practiced marketers well know, there always are some posts that deserve a much longer shelf life.
When a customer posts a complimentary testimonial or when your organization posts about a prestigious award win, these are messages that you should be promoting and circulating to help you spread the word about your brand.
Here are three nifty ways to drive engagement for your social media messages:
1.Embed into your event website, blog and e-newsletters
Embedding… more
Apr 12, 2015
Most of us treat social media posts and interactions as having ephemeral experiences – seen today, forgotten tomorrow. But, as practiced marketers well know, there always are some posts that deserve a much longer shelf life.
When a customer posts a complimentary testimonial or when your organization posts about a prestigious award win, these are messages that you should be promoting and circulating to help you spread the word about your brand.
Here are three nifty ways to drive engagement for your social media messages:
1.Embed into your event website, blog and e-newsletters
Embedding… more
Apr 10, 2015
Up until a few weeks ago if you typed Meerkat into a Google search you would see images of small mongooses. When searching the term periscope, you would get pages and pages of references to an optical instrument.
Today, those same Google searches provide pages and pages of content referring to two much-talked about apps that let users stream live video from their mobile phone.
Meerkat was the first to flood news feeds when attendees at SXSW started using it. John Shinal writing for USA Today said, “the most popular uses of the app was using Meerkat to stream others using Meerkat.… more
Apr 10, 2015
Up until a few weeks ago if you typed Meerkat into a Google search you would see images of small mongooses. When searching the term periscope, you would get pages and pages of references to an optical instrument.
Today, those same Google searches provide pages and pages of content referring to two much-talked about apps that let users stream live video from their mobile phone.
Meerkat was the first to flood news feeds when attendees at SXSW started using it. John Shinal writing for USA Today said, “the most popular uses of the app was using Meerkat to stream others using Meerkat.… more
Mar 29, 2015
1. Customer experience
Customer experience rather than brand loyalty is taking center stage globally. More resources are being channeled than ever before into online, social media and face-to-face customer service. According to Gartner, by 2017, 50 percent of consumer product investments will be redirected to customer experience innovations. Consumers will bring similar customer service expectations to the events they attend.
2. Interactive marketing
These days, customers expect to be active participants in the success… more
Mar 29, 2015
SourceDirect at ASD (SourceDirect) has unveiled its brand new, fully-functional website, sourcedirectshow.com.
The website serves the SourceDirect community as a virtual resource for importers, distributors, wholesalers, sourcing and product development professionals who have, or are interested in, doing business directly with manufacturers around the world.
The new site provides extensive content and 24/7 access to both buyers and suppliers about the SourceDirect show.
Launched in 2013, SourceDirect is a part of ASD MARKETWeek, the largest general merchandise, wholesale trade show… more
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.