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Nov 12, 2021
The Professional Convention Management Association (PCMA) has partnered with software company JUNO to offer an enhanced platform for its audiences to experience content and connect with each other year-round.
“This platform enables PCMA to extend our digital strategy beyond events and connect our global community to continue conversation and learning,” said Sherrif Karamat, PCMA’s president and CEO, during the announcement on Nov. 10 at IMEX America in Las Vegas. “We are excited to partner with JUNO to offer an enhanced experience for our audiences to connect and engage with one another.”… more
Nov 04, 2021
It's no secret that events deliver valuable content but maximizing the value of that content after the fact is often overlooked. Organizations often capture and archive video content from their live events and webinars, and based on a recent survey, 65.9% of event organizers also make their virtual event content available on-demand after the live broadcast.
The result is a massive treasure trove of valuable and underused education, motivation and customer insight. With strategic planning, there are numerous opportunities to turn event content into a marketing goldmine, resulting in increased… more
Oct 29, 2021
Creating community around events has become an increasingly important way to build awareness, boost engagement, drive attendance and deliver on ROI goals. 365 Media, a leading expert in virtual and hybrid events and online community consulting, recently debuted a completely free resource that helps industry professionals create, build and grow online communities year-round while continually advancing their careers: the Community Leaders Institute (CLI).
The platform was designed to unite a global network of community leaders, founders, managers and launchers in various industries (including… more
Oct 29, 2021
Leave it to the IMEX Group to always make you feel like you’re part of their great big family. Event professionals unable to attend IMEX America in person this year are in luck. The group announced plans to debut IMEX BuzzHub Live, offering a unique virtual window into the world of the show, which takes place Nov. 9-11 at Mandalay Bay Resort and Casino in Las Vegas.
“'There’s always a seat at our table’—this is our mantra, and we’ve worked to ensure IMEX America remains inclusive and available to all,” said Carina Bauer, CEO of the IMEX Group. “As part of this, we’re launching our first-… more
Oct 22, 2021
Event technology is continuing to evolve at record speed, with new tools and platforms significantly improving the experience for organizers and attendees. Here are some of the most recent developments.
Hubilo
Virtual event platform Hubilo has secured $125 million in Series B funding from Alkeon Capital, Lightspeed Venture Partners and Balderton Capital, bringing the company’s total funding to $153 million. The new investment will allow Hubilo to expand its global footprint, build out new functionalities and deliver on its product vision for the future of events.
“The potential ahead of… more
Oct 14, 2021
Ensuring the health and safety of attendees, exhibitors and employees working at host venues has become a paramount priority as the industry returns to in-person events. An increasing number of organizers are opting to implement COVID-19 vaccine mandates or negative test requirements in addition to several other health and safety measures. With these trends, the need for streamlined ways to verify proof of health status electronically is on the rise.
The following four health-screening solutions are designed to ease the verification process for everyone involved and, in some cases, provide… more
Oct 07, 2021
If the human species is good at one thing, it’s adapting. So too is the trade show and events industry, which was forced to “pivot” during the worst of the pandemic by moving into a more innovative, forward-thinking mindset via the leveraging of virtual event technology. What has resulted is a digital events revolution and a growing hybrid evolution that is likely to be a mainstay in the events world for the foreseeable future.
To meet the needs of events serving both in-person and virtual audiences, hybrid event production studios are popping up in cities and at convention centers across… more
Sep 23, 2021
Guests attending or exhibiting at trade shows held at the Hong Kong Convention and Exhibition Centre (HKCEC) are going to notice a futuristic presence in their midst: a 5G smart robot combining 5G network and artificial intelligence technologies designed to enhance security and operational efficiency at the massive facility.
Deployed during the Hong Kong Computer & Communications Festival, held Aug. 20-23, “Captain C” is equipped with a 360-degree 4K high-definition surveillance camera, an infrared detection camera and a sensor system for detecting smoke and fire.
According to HKCEC (… more
Sep 21, 2021
Technology and live event professionals seem to come from two different worlds. One is comfortable pivoting, disrupting and scaling, while the other focuses more on human interaction, creativity and hospitality to build impactful live experiences. But with the ever-increasing crossover of technology into the events space, both parties will be joined at the hip moving forward as event clients demand more data proofs, ROI and results.
This “new normal” in the events industry begs the question: How can event planners and technology providers understand each other better in order to work more… more
Sep 17, 2021
While the words “startup” and “epiphany” seem to go hand-in-hand nowadays, a pivotal moment of realization is not what inspired Adam Riggs to create Frameable and build out its suite of remote-first digital experiences, including its virtual and hybrid event platform, Social hour.
“Many founder stories start with a magical ‘aha!’ moment—a sudden spark of inspiration an aspiring entrepreneur scribbles on a coffee shop napkin,” he said. “I don’t have one of those.”
What Riggs does have is an incredibly varied career that has led him to reflect on learnings from his many prior roles, including… more
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.