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Jan 24, 2019
For those who have used augmented reality in the events space, it’s no mystery that AR can add an immersive and compelling visual experience to events and trade show booths of any size. But wouldn’t it be great if AR could be integrated into a mobile event application?
Enter COREality, a new technology feature designed to do exactly that. Launched by Core-apps in partnership with BundleAR, it allows exhibitors and event sponsors to use AR to display product features and benefits through the seamless integration with Core-apps’ event mobile application platform.
As the industry’s first… more
Jan 22, 2019
For smaller exhibiting companies with limited marketing budgets, investing large amounts of money on flashy, high-end booths to maximize foot traffic and generate meaningful leads can be a big, if not impossible challenge. That’s where event technology can help even the playing field on the trade showfloor.
Enter the Balou App, a mobile marketing solution for exhibitors seeking to enhance their booth presence and increase foot traffic by promoting their giveaways, samples, raffles or contests to a wider event audience, all in one convenient place.
“I have attended over 50 conferences in the… more
Jan 15, 2019
PSAV is known by many planners as the in-house or preferred audio-visual provider at leading venues across the nation. In fact, PSAV has a presence in nearly 1,600 locations within 10 different countries. The production, creative, technology and staging services company was acquired by investment firm Blackstone in August 2018 and will soon become even larger with the acquisition of Encore Event Technologies.
Encore Event Technologies, a global provider of event technology, staging and production services, was formed in 2014 when The Freeman Company merged acquisitions made respectively in… more
Jan 15, 2019
Event management solution provider Aventri and AI Chatbot company Sciensio have teamed up to offer an industry first: an end-to-end event management solution that leverages EventBots.
EventBots are now available as an add-on to the Aventri product suite, allowing planners to access the technology directly through the Aventri dashboard.
EventBots provide quick answers to thousands of the questions event attendees commonly ask. With the new Aventri/Sciensio chatbot technology, attendees simply text their questions to a phone number that the organizer provides (or use planner-defined… more
Jan 09, 2019
According to the Freeman Show Organizer Data Pulse Survey, 74 percent of show organizers use event data to inform their event strategy, event objectives and planning. Yet nearly half of non-profit show organizers find it challenging to get meaningful insights from their event data.
“Research has shown that attendees go to an event to learn, network and have fun,” said Richard Maranville, chief digital officer at Freeman. “However, until now, the industry didn’t have an all-encompassing solution to compile metrics and data that ultimately could help increase audience acquisition, retention… more
Jan 07, 2019
Not all that long ago, all meetings were conducted face-to-face. More recently, technology enabled virtual meetings. Today, a hybrid model allows for more participants spread across a wider geographical area but the challenge has continued to be around engagement. How do you keep remote participants engaged and how do you keep and share the data generated within the meeting?
Park MGM andCiscohave an answer: the new 7,000 square foot Ideation Studio. With the opening of the Studio, Las Vegas’ Park MGM is the world’s first hotel to offer groups Cisco Webex Boards and Cisco Webex Teams … more
Jan 03, 2019
Despite the cold front and accompanying rain that visitors endured at Expo! Expo! IAEE’s Annual Meeting & Exhibition 2018, held Dec. 10-13 in New Orleans, technology was shining bright inside at the conference.
With an overall focus on enhancing the attendee experience, the new technologies showcased at the event did not disappoint and will likely be a strong focus for trade show marketers in the new year.
While exhibitors offered many technologies that attendees could interact with and learn about, these three stood out as trends to watch in 2019:
Getting into a ZenSpace: Exhibitors… more
Dec 20, 2018
Meeting scheduling can be the bane of an event planner’s existence. Anyone who has ever tried to coordinate multiple schedules in order to book meetings or demos at trade shows or conferences knows how difficult it can be – the phrase “herding cats” springs to mind.
It’s equally difficult to show the value of these meetings and how they influence sales pipeline and revenue generation. Jifflenow aims to solve both of these problems with its meeting automation platform (MAP).
“Enterprises are looking beyond lead generation at events and have been asking for solutions to influence revenue… more
Dec 13, 2018
Merriam-Webster defines the snowball effect as a situation in which one action or event causes many other similar actions or events. And that is exactly what event tech startup snöball (with a lowercase “s”) is designed to do for word-of-mouth, or influencer, marketing.
Snöballhelps event organizers harness the power of influencer marketing and put it to use for their events. With snöball, planners can empower all their constituents, or micro-influencers, to raise awareness of an event in a personal — and therefore more meaningful — manner.
The brainchild of industry veteran Rachel Stephan… more
Dec 11, 2018
Houston First Corporation (HFC) is continuing to reinvigorate Houston’s convention center campus and the city’s Downtown area with its latest public art installation, LOOP.
A cross between a music box, a zoetrope and a railway handcar, LOOP is a retro-futuristic machine that spans more than six feet in diameter and creates animated fairy-tale loops.
Through the combined efforts of visitors working the hand lever, the image cylinder spins and lights up, creating the illusion of motion in the drawings.
“The artistry and creativity of LOOP elevate the Downtown Houston visitor experience,”… more
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.