News
Nov 30, 2014
Native advertising, popularly defined as advertising that matches the context of the content and platform on which it is displayed, has been consistently gaining approval from digital marketers.
Some popular formats for native ads include:
Ads shown alongside organic results on search engines
Promoted posts for keyword searches on social media
Recommended articles on blogs
Though native advertising may seem similar to content marketing, there are some very subtle differences between the two. One likes the distinction made in this blog post: “sponsored content is designed… more
Nov 30, 2014
Native advertising, popularly defined as advertising that matches the context of the content and platform on which it is displayed, has been consistently gaining approval from digital marketers.
Some popular formats for native ads include:
Ads shown alongside organic results on search engines
Promoted posts for keyword searches on social media
Recommended articles on blogs
Though native advertising may seem similar to content marketing, there are some very subtle differences between the two. One likes the distinction made in this blog post: “sponsored content is designed… more
Nov 23, 2014
Held last week in Las Vegas, DEMA Show not only had a sold-out showfloor, but also saw attendance numbers trending 8 percent higher, compared with 2012, when it was last held in the city. Final attendance numbers are not yet available.
The show, held Nov. 19-22 at the Las Vegas Convention Center, spanned 145,790 net square feet with 644 companies, representing 5.6-percent growth, compared with the last show cycle.
"DEMA is a great client, and they continue to bring fresh ideas that add value to their show each year," said Andrew Ortale, National Trade Productions' executive vice… more
Nov 23, 2014
With the call to action to “Go & Be” – whether it is creative, innovative or strategic – the International Association of Exhibitions & Events will kick off its Expo! Expo! Annual Meeting & Exhibition Dec. 9-11 at the Los Angeles Convention Center.
“We hope that attendees take away the notion that IAEE is always pushing the envelope, looking ahead to provide new and innovative ways to make your individual shows better,” said IAEE President and CEO David DuBois.
He added, “We want our guests to have the full ‘Expo Expo Experience’, taking part in the new show features that… more
Nov 23, 2014
For the people who already utilize Salesforce to sell sponsorships and exhibit sales, life just got a whole lot easier with the launch of ShowCycle - the first standalone CRM (Customer Relationship Management) software platform built exclusively for trade show and conference sales teams.
The new product will debut at the International Association of Exhibitions & Events’ Expo! Expo! Annual Meeting & Exhibition Dec. 9-11 at the Los Angeles Convention Center and also has been selected to be a part of the event’s New Product Showcase.
"Until now, there has always been a… more
Nov 23, 2014
For the people who already utilize Salesforce to sell sponsorships and exhibit sales, life just got a whole lot easier with the launch of ShowCycle - the first standalone CRM (Customer Relationship Management) software platform built exclusively for trade show and conference sales teams.
The new product will debut at the International Association of Exhibitions & Events’ Expo! Expo! Annual Meeting & Exhibition Dec. 9-11 at the Los Angeles Convention Center and also has been selected to be a part of the event’s New Product Showcase.
"Until now, there has always been a… more
Nov 19, 2014
How do attendees of the first-ever Niche EventFest get to a networking party? They have a traditional second line parade down the middle of Poydras Street in New Orleans accompanied by a brass band and a police escort.
Niche EventFest, held Nov. 3-5, is the creation of Carl Landau, self-proclaimed Grand Poobah of Niche Media and believer that fun and conferences go well together. This isn’t Landau’s first rodeo though. Niche Media is the producer of Niche Media Conference, Niche Digital Conference and Niche CEO Summit.
Landau said the idea for Niche EventFest came from the obvious interest in… more
Nov 18, 2014
Irving, Texas-based Hanley Wood, a multimedia company serving the residential, commercial design and construction industries, has sold its Hanley Wood Exhibitions business to Informa PLC, a U.K.-based publishing and events company that operates in more than 40 countries.
The $375 million sale is subject to customary regulatory review and is expected to close by the end of 2014. Upon the closing of the transaction, the exhibitions business will be rebranded Informa Exhibitions US and will maintain its headquarters in Irving, Texas.
Rick McConnell will continue to lead the company as… more
Nov 18, 2014
SACEOS, the Singapore Association of Conventions, Exhibitions and Suppliers and SISO, the Society of Independent Show Organizers, have jointly signed an agreement to share knowledge and information among their respective exhibition industry members.
"This agreement will offer our members an unprecedented opportunity to grow their respective brands in and around the Singapore area as we recognize Singapore as central to the entire ASEAN market base,” Rick McConnell, Chairman of SISO, said.
SISO, established in 1990, has more than 160 members globally, but with its largest number of members… more
Nov 18, 2014
A new show that will explore the business of space - the Space Commerce Conference and Exposition (SpaceCom) – is set to launch Nov. 17-19 at the George R. Brown Convention Center.
Supported by NASA's Johnson Space Center, SpaceCom is designed to catalyze the economic development of space, the creation of new business models to support that development and the application of space technologies across important industry sectors of the global economy, according to show organizers.
"The impact of space commerce is already being felt across the economy… more
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.