Meetings, events, travel and tourism industry leader, Connect, is gearing up to welcome a pre-pandemic number of event professionals to its signature summer marketplace conference and trade show in Detroit next year. Set for Aug.
Virtual and hybrid events have matured and evolved a great deal over the last couple of years, and they will keep connecting us long after the pandemic is over. Even as businesses move into pandemic recovery, events and conferences—a more than trillion-dollar industry—will largely remain virtual or hybrid for some time. Professional event planners will need to find virtual event solutions that provide a great attendee experience and are highly customizable.
While the Delta variant has certainly thrown a wrench in the industry’s recovery machine, major trade shows are continuing to happen in person—pandemic or no pandemic. Check out two recent events that not only took place safely and successfully but also exceeded expectations.
Spaceshop Commerce and ReedPop have partnered to launch “The Haul,” a virtual pop culture and fandom marketplace, built with Adobe Commerce.
The Haul integrates ReedPop’s digital and live events with a product marketplace featuring some of the biggest brands in pop culture, along with exclusive items from artists and retailers, replicating the fan-to-exhibitor discoverability found on the showfloor at their live conventions.
CEDIA Expo, the leading trade event in smart home technology, joined the list of other shows that returned to an in-person format this year, pulling off a safe and impactful event that was amplified by a successful influencer program.
Joyce Leveston truly understands the transformative power of the convention industry. As a recent college graduate working as a telephone operator at the newly built San Diego Convention Center in 1989, she witnessed how the nascent venue was poised to transform what was then a sleepy military beach city into a highly desirable tourism and convention business destination. From then on she knew she was hooked.
If the human species is good at one thing, it’s adapting. So too is the trade show and events industry, which was forced to “pivot” during the worst of the pandemic by moving into a more innovative, forward-thinking mindset via the leveraging of virtual event technology. What has resulted is a digital events revolution and a growing hybrid evolution that is likely to be a mainstay in the events world for the foreseeable future.
Famous for the fortifications, cobblestone streets and colorful Spanish Colonial buildings of Old San Juan, founded in 1519, Puerto Rico is also becoming a favorite for something brand-new, and it’s as vibrant and infused with local heritage as the historic district. Distrito T-Mobile, a five-acre entertainment complex that was being unveiled in phases right across from the Puerto Rico Convention Center, is now fully open, taking the experience for residents, visitors and event attendees to new heights.
In my blog post Can Events Be Sustainable In a Post-Pandemic World?, I talked about the many ways event planners can continue to follow green practices in a safe and sanitary way.
The International Association of Exhibitions and Events (IAEE) recently wrapped up another successful edition of its signature Women’s Leadership Forum
