Digital Tactics for Trade Show Marketing
The rule of seven is one of the founding concepts of marketing. The principle states that a message must be received at least seven times before it really sinks in and drives the recipient to take action.
The rule of seven is one of the founding concepts of marketing. The principle states that a message must be received at least seven times before it really sinks in and drives the recipient to take action.
In an effort to improve collaboration between planners and venues while growing its market share, event technology provider, Cvent, has acquired Social Tables.
The recent staging of the Indonesian International Plastics, Packaging and Printing Exhibitions INDOPLAS, INDOPACK and INDOPRINT 2018, closed to very positive results: 24,918 trade visitors from 31 countries took part to see the technologies presented by 360 exhibitors from 21 nations on 161,500 square feet.
The visitor participations marks a 10 percent increase, compared to the 2016 events.
Global Sources opened its Global Sources Electronics show on Oct. 11 at Hong Kong’s AsiaWorld-Expo (AWE) featuring more than 7,500 booths.
The event is held in two phases. The first phase, Consumer Electronics, ran from 11th to 14th October and it featured some 3,900 booths, showcasing the latest auto electronics, commercial electronics, computer and accessories, gaming and e-Sport products, home electronics, outdoor electronics, as well as electronic components and smart living products.
The Hong Kong Trade Development Council (HKTDC) will open the 13th edition of its Eco Expo Asia later this month focusing on energy-saving products and green technologies.
Held at AsiaWorld-Expo (AWE) Oct. 25-28, Eco Expo Asia is organised by the HKTDC and Messe Frankfurt (HK), and co-organised by the Environment Bureau of the Government of Hong Kong.
After two years of extensive research and listening to its exhibitors, the NAB Show has launched a ground-breaking new program designed to support and improve the exhibitor experience by creating a more transparent and sustainable model for its exhibitor services.
During a press conference at 2018 IMEX America in Las Vegas, three leading associations in the meetings, trade show and incentive travel industries announced they have joined forces to develop a workforce in emerging markets outside of the U.S. and Canada.
The NACS Show has broken its attendance and expo records once again. Held Oct. 7-10 at the Las Vegas Convention Center, the annual four-day event for the U.S. convenience store industry attracted 25,159 industry stakeholders from 72 countries, topping 25,000 for the first time ever and beating last year’s attendance record of 24,940.