Diversified Communications Invests in Sustainable Energy in Home State of Maine

In a move that is quite a departure from their usual investment in events, Diversified Communications recently completed a collaborative project with ReVision Energy and Midcoast Regional Redevelopment Authority (MRRA) to build a 1.5 Megawatt solar energy farm.

The new system will provide electricity for Brunswick Landing, a business park located at the former Naval Air Station Brunswick in Brunswick, Maine.

Efficient Traveling in 2018: Sanity-Saving Tips for Event Planners

Submitted by lpsavas@tsnn.com on Tue, 01/30/2018 - 10:34

Having just reviewed my numerous hotel and airline accounts, I was reminded of how much I traveled in 2017. Most of my trips were visiting and training clients, helping conduct booth sales or attending industry shows.

Event professionals spend a great deal of time on the road to prepare for and attend their events. Over the years, I have developed a few ways to cope with life on the road. Hope these tips help you in 2018 and beyond!

Staying Organized

North American International Auto Show Charity Preview Revs Up $5.1 Million for Detroit Children’s Charities

In a celebration of kids, cars and Motown, the 2018 North American International Auto Show’s (NAIAS) Charity Preview raced to the finish line with almost $5.1 million in funds raised for children’s charities in the Detroit area.

Held Jan. 19 at the Cobo Center, more than 13,000 people attended the black-tie gala, recognized as the largest annual single-night fundraiser in the world, according to NAIAS officials.

Las Vegas Convention & Visitors Authority Hires Steve Hill as President/COO; Cathy Tull, Ed Finger Promoted

As part of an organizational restructuring that began in January 2016, The Las Vegas Convention and Visitors Authority’s CEO Rossi Ralenkotter announced the hiring of Steve Hill to fill the role of president and COO. 

As part of the restructuring, the organization developed a c-suite structure for the executive office to better prepare for succession planning and create an organizational structure to better mirror and partner with the resort community.

Preparing for the GDPR: What Event Organizers Need to Know

The European General Data Protection Regulation (GDPR) is designed to harmonize all existing regulations to provide a higher level of security for citizens of the European Union (EU). Slated to take effect on May 25, the GDPR will apply to any organization that does business with citizens of the EU, regardless of that organization’s location.

The GDPR includes regulations on the collection, use, transfer, monitoring, tracking and even viewing of personal data.

9 Things Staffers Do to Get Your Booth Noticed (for the Right Reasons)

Submitted by lpsavas@tsnn.com on Thu, 01/25/2018 - 09:15

No matter how wonderful your exhibit or promotions, if you have booth staffers who are not paying attention you could lose more brand equity and sales than you realize. Yet, they can also do simple things to get you more attention than any exhibit ever could. Below are the nine things staffers can do to get you noticed.

1. Dress for the Occasion

Event Professionals Turn to Live Video to Build Buzz

As organic social media reach dwindles and competition for attendees increases, event professionals are increasingly using live streaming on Facebook, Twitter, Instagram and other sites to achieve a number of goals.

Experts expect the live video trend to grow throughout 2018, including mdg President Kimberly Hardcastle-Geddes, who believes that given the experiential nature of trade shows and conferences, it makes perfect sense why live video is so hot right now.

Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.