The IMEX Group unveiled details of its education program for IMEX America 2022, set to zero in on modern-day challenges and hot topics as industry professionals navigate a new normal for events.
Creating year-round community engagement has become one of the most important marketing goals for event professionals, and epIQ Creative Group, a marketing agency producing multi-channel systems that drive demand to brands, is aiming to help them achieve it through its latest acquisition.
Through two years of the pandemic, when virtual events were the norm, decision makers and sponsors started receiving more metrics going through attendee participation. Now, with in-person events returning, buyers are expecting more and more data and metrics to help better calculate in-person ROI. I believe if you are not adding more ways to provide ROI, you are going to be left out of the in-person events equation in 2023 and beyond.
Global trade show organizer Clarion Events tapped events industry veteran Lisa Hannant to become its new CEO, effective Oct. 1.
The Atlanta CVB has become one of the first destination marketing organizations to embrace the metaverse with the launch of a marketing platform designed to allow event professionals and prospective visitors to explore the city and its venues through a rendered 3D virtual experience.
IMEX Group has long been a leader in sustainable event initiatives, and the findings in the recently released IMEX America 2021 Sustainable Event Report are proving that its efforts are substantially paying off.
Our 9-year-old just started her 4th grade year, and in the welcome folder from her teacher there were a few sheets of paper that encouraged parents to help their children develop a ‘Growth Mindset’ verus a ‘Fixed Mindset’.
I know these terms have been around for a while, but reading through everything again, it struck me that the two mindsets are exactly what we should be considering when leading teams in the events industry.
Growing up in a culinary family in Trujillo Alto, Puerto Rico, Chef Lumarie Rodríguez-Soto initially avoided a career in the culinary arts. As a young woman, she tried pursuing other career paths, but her innate creativity and love for baking eventually led her back to the kitchen and then to culinary school at La Escuela Hotelera de Puerto Rico, where she honed her skills, grew her knowledge and perfected her craft.
Believe it or not, a successful event organizer recently said to me, “Now that face-to-face events are back, I can forget about event tech.” He had been in the business a while, but this comment made me realize that he is probably a dinosaur living on a different planet. Or not? This organizer is my friend, and we had a fascinating debate on this subject. He said that my reaction was a bit extremist.
