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Aug 16, 2017
According to a 'State of Sales' report published by Salesforce in November 2016, growing the number of leads/new customers tops the leading sales objectives for sales professionals worldwide. Fifty-six percent of the more than 3,100 sales professionals from a variety of industries who responded to the survey cited this as their number one priority.
At the same time, many B2B companies are finding it difficult to achieve their sales goals. A January 2016 study of B2B marketing and sales executives worldwide from Seismic showed over 60 percent of respondents named the lengthening sales cycle… more
Aug 08, 2017
In response to growing customer demand, SmartSource Computer & Audio Visual Rentals has expanded its Las Vegas operations center.
Designed to maximize productivity, efficiency and safety, the company’s new 39,000 square foot space features a new production center with advanced information technologies to support upgraded internal networking and equipment configuration.
“SmartSource’s Las Vegas location is doubling the size of its operation in response to steady growth in the local market, enabling the company to be more responsive in supporting our larger trade shows and events, as… more
Aug 02, 2017
The American Academy of Neurology (AAN) knew it needed to do something to streamline and expedite its sponsorships sales methods for its Annual Meeting.
The association’s annual event, which attracts more than 10,000 physicians, business administrators and advanced practice providers, also draws in a host of big-name sponsors, including pharmaceutical companies, medical device manufacturers and volunteer health organizations, all vying to engage with attendees.
But for many years, processing an AAN sponsorship sale involved an antiquated, multi-step process, starting with delivering a… more
Jul 27, 2017
While the inaugural Transform USA conference did not initiate the discussion about data, analytics and digital transformation in exhibitions, it most certainly placed it on the front burner.
During the conference, held July 20 at the Washington Marriott at Metro Center in Washington, D.C., C-suite exhibition executives from across the nonprofit and for-profit exhibition sectors heard from industry colleagues on a variety of subjects, but “disrupt or be disrupted” was the theme of the day.
When Denzil Rankine, CEO of AMR International, opened the conference, he promised “practical, not just… more
Jul 26, 2017
The ability to truly analyze a showfloor using actionable data and making the necessary changes to ensure the show’s continued success led to the Western Veterinary Conference snagging the inaugural TSNN Best of Tech Innovation Award, sponsored by GES.
The award will be presented onstage at the 2017 TSNN Awards Gala Celebration Aug. 22 in New Orleans.
“WVC works closely with our technology partners to innovate and provide the best possible trade show experience for our participants and exhibitors,” said Joel Altman, exhibits director, WVC.
He added, “We are honored to… more
Jul 20, 2017
Smart City Networks has completed a new distributed antenna system (DAS) designed to exponentially expand the cellular service coverage and capacity at the San Diego Convention Center.
“This new system is going to make a noticeable difference for everyone who attends an event or convention at the San Diego Convention Center,” said Julia Slocombe, vice president of western region operations for Smart City Networks, a telecommunications provider for the convention industry.
She continued, “This was a massive upgrade, but it reiterates our commitment to deliver exceptional… more
Jul 17, 2017
Predictive Marketing involves using sophisticated algorithms and cloud-based computing to make smarter marketing decisions and deliver personalized content to users based on their browsing history, goal-based actions and demographic data.
According to eMarketer’s “Predictive Marketing Roundup,” nearly 70 percent of U.S. marketers said predictive was the primary technology they planned to use in 2017. In addition, roughly half of marketing and media executives surveyed in North America said they believe predictive analytics and modeling to be one of the most helpful… more
Jul 13, 2017
CadmiumCD is expanding its regional growth in the U.S. with two senior hires and the opening of new offices in Dallas and Fullerton, Calif.
Sandy Brown has joined CadmiumCD as its new sales manager for the Los Angeles, San Francisco and West Coast markets. Transitioning from the Institute of Electrical and Electronics Engineers (IEEE) computer society, where she served as senior manager of business development, Brown brings nearly 21 years of associations and events experience to her new role.
As the new sales manager for Dallas and Houston, DeWayne Jackson will focus on corporate and south… more
Jul 05, 2017
The Detroit Metro Convention & Visitors Bureau has launched an improved and mobile-friendly website, visitdetroit.com.
With an attractive, redesigned interface that combines meetdetroit.com, visitdetroit.com and the Visit Detroit blog, the new website provides users with a more comprehensive and streamlined online experience.
“The new and improved visitdetroit.com offers the best possible online experience for leisure travelers and convention attendees,” explained Larry Alexander, DMCVB president and CEO.
He added, “Enhanced functionality, planning tools and… more
Jun 27, 2017
The Louisville Convention & Visitors Bureau is leveraging immersive virtual reality technology to attract more business and leisure visitors to the Derby City by launching its first-ever 360-degree VR video series.
Featuring one-of-a-kind augmented reality graphics and a unique take on the 360-degree viewing experience, three films comprise the series:
Uniquely Fresh: Louisville’s Culinary Scene – Showcases Louisville’s farm-to-table culinary scene and features 10 local culinary experiences including 8UP; Crescent Hill Craft House; Harvest; Jack Fry’s; Mike Linnigs… more
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.