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May 17, 2017
Event personalization specialist Feathr has launched “Da Vinci,” a major new update to its award-winning event platform that empowers event organizers to create personalized event experiences through data, insights and communication.
As the first step in realizing Feathr’s vision of shaping the future of the event experience, “Da Vinci” is Feathr’s most significant product update to date and official shift to the Event Personalization Platform, according to company officials.
“Inspired by Da Vinci’s endless pursuit of flight and unique… more
May 16, 2017
The Orange County Convention Center has launched atlas3D’s MapSpacer technology for meeting space exploration, selection and event planning for complimentary use on its website.
By being the first convention center in the world to offer this cutting-edge technology, the OCCC has opened the door for show organizers, attendees and exhibitors to harness a more convenient, dynamic and streamlined way to explore the Orlando-based convention center’s facilities, grounds, surroundings, and myriad meeting and break-out spaces.
Think of it as an interactive virtual site visit, from any… more
May 09, 2017
The global event management platform, etouches, has been acquired by HGGC, a middle market private equity firm.
HGGC’s investment will help the fast-growing event management software and sourcing solutions provider significantly expand its business in order to achieve a greater share of the $6 billion Event Management Software (EMS) and venue sourcing market, according to HGGC officials.
“We are very excited to partner with HGGC as we continue to enhance our offering and capitalize on the large whitespace in the market” said Oni Chukwu, etouches CEO.
He continued, “The… more
May 05, 2017
Freeman has launched OnlineEvent, a new digital solution designed to help marketers and event organizers leverage content, expand their reach and create new sources of revenue.
Built on a robust online platform, the event-based content-monetization and eLearning web portal provides users with an end-to-end virtual event experience, from event venue to online for 365-day-a-year engagement, and provides a comprehensive solution from strategy and creative through technical and production support.
This new tool was designed to help marketers and event organizers do the following:
· … more
May 03, 2017
The American Thoracic Society has tapped registration partner Convention Data Services to provide beacon technology for ATS 2017, the annual conference the society’s 113th annual conference, set for May 19-24 at the Walter E. Washington Convention Center in Washington D.C.
For the first time at ATS, CDS will provide the event’s 16,000 attendees and exhibitors with smart badges containing wireless beacons designed to gather data regarding session attendance, exhibit hall traffic, activity in satellite locations and attendance at special functions.
Registration data from the event… more
Apr 27, 2017
Every event marketing team has its own unique set of goals and challenges. But one common theme that we hear often, especially from marketers responsible for events that are still in the nascent stage, is that they are being tasked with increasing conversions with relatively low incremental investment in resources.
Unfortunately, there is no magic formula for meeting this challenge, but there are several techniques and best practices that can enable you to reach out to and connect with a wider audience without breaking the bank.
Here are some recommendations that you should definitely… more
Apr 21, 2017
Imagine you’re a new attendee at a large trade show in a giant convention center in a city you’ve never been to before. Unlike many of your fellow attendees, you don’t know your way around the event or the venue, and even though you’ve familiarized yourself with the show directory on the event’s mobile app, you’re still feeling a bit lost and overwhelmed.
But what if that trade show had provided an app that included a special feature that not only helped you understand the show’s scope and layout but also directed you to special showfloor sections,… more
Apr 13, 2017
T3 Expo and Intelligent Product Solutions have developed T3 Tracker, a new mobile app solution designed to help trade show exhibitors and organizers track, locate or find shipped items at convention venues in an easy, hassle-free and systematic way.
Currently available on the Google Android platform, the app is intended to solve the frustration and anxiety experienced by marketing executives and event organizers trying to locate goods that have been “dropped” at a trade show location with hundreds of thousands of other deliveries in a building that can be more than a million… more
Apr 11, 2017
A Hosted Buyers Program (HBP) brings together qualified buyers for brief one-to-one meetings with multiple suppliers in a given vertical. HBPs are becoming increasingly popular as supplementary as well as complementary events to trade shows because they provide a winning formula for delivering tangible and measurable success to all parties involved.
For Suppliers
The key premise of a genuine HBP is that it brings pre-qualified buyers to meet with the suppliers. The vetted process is usually based on key parameters such as a buyer’s primary business or professional role, buying… more
Apr 08, 2017
Freeman has launched a portfolio of virtual products and services for exhibitors, organizers and corporate marketers seeking innovative technology solutions to help drive audience engagement, transform the customer experience and achieve optimal business results.
The new VR offers are part of Freeman’s initial rollout of its VR portfolio, intended to increase the impact of technology and digital advances in its brand experience category while helping clients drive event strategy that leverages data to deliver more relevant experiences and meaningful audience connections.
“As the… more
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.