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Oct 22, 2014
Atlas Event Technologies successfully provided their ShowAtlas on-site wayfinding product for national Retail Federation’s the 2014 Shop.org Summit and secured the commitment for their larger Retail’s BIG Show coming up in January.
“We were very pleased with the ShowAtlas on-site wayfinders that we used at the 2014 Shop.org Summit, and we will be using the ShowAtlas on-site product again for the 2015 Retail’s BIG Show,” said Mark Bogdansky, vice president Exhibit Operations at NRF.
Atlas Event Technologies provides services, software, and other technology to help… more
Oct 22, 2014
Atlas Event Technologies successfully provided their ShowAtlas on-site wayfinding product for national Retail Federation’s the 2014 Shop.org Summit and secured the commitment for their larger Retail’s BIG Show coming up in January.
“We were very pleased with the ShowAtlas on-site wayfinders that we used at the 2014 Shop.org Summit, and we will be using the ShowAtlas on-site product again for the 2015 Retail’s BIG Show,” said Mark Bogdansky, vice president Exhibit Operations at NRF.
Atlas Event Technologies provides services, software, and other technology to help… more
Oct 19, 2014
Real-time marketing refers to techniques adopted to engage customers on-the-fly based on their recent behavior and a specific action taken by them.
Traditionally, this type of marketing has seen the maximum application in long-term B2C consumer service environments since it required significant investment in supporting infrastructure. But with the advent of smart location-based and social networking technology, there is a significant opportunity for show organizers to adapt real-time marketing techniques to attract and engage attendees for face to face events.
Here are four quick yet… more
Oct 19, 2014
Real-time marketing refers to techniques adopted to engage customers on-the-fly based on their recent behavior and a specific action taken by them.
Traditionally, this type of marketing has seen the maximum application in long-term B2C consumer service environments since it required significant investment in supporting infrastructure. But with the advent of smart location-based and social networking technology, there is a significant opportunity for show organizers to adapt real-time marketing techniques to attract and engage attendees for face to face events.
Here are four quick yet… more
Oct 18, 2014
Roomer (www.roomertravel.com), the online marketplace where consumers can sell their nonrefundable hotel rooms to buyers at a reduced price, has partnered with BOB.tv, an online platform where business professionals can view industry-specific content to benefit themselves and their companies.
BOB.tv and its event platform, Events.BOB.tv will provide its meeting and event planners with insight on Roomer, and the Roomer Partner Network, to maximize profitability for those responsible for booking group hotel reservations.
The Roomer Partner Network is a strategic cost… more
Oct 18, 2014
Roomer (www.roomertravel.com), the online marketplace where consumers can sell their nonrefundable hotel rooms to buyers at a reduced price, has partnered with BOB.tv, an online platform where business professionals can view industry-specific content to benefit themselves and their companies.
BOB.tv and its event platform, Events.BOB.tv will provide its meeting and event planners with insight on Roomer, and the Roomer Partner Network, to maximize profitability for those responsible for booking group hotel reservations.
The Roomer Partner Network is a strategic cost… more
Oct 12, 2014
Trade show planning and marketing is an extremely strategic process. Organizers have to constantly evaluate current and emerging trends to stay on top of their game. While your team’s goals and promotional tactics will be defined by the unique environment of your industry, there are some key universal strategies that should always be a part of your marketing mix.
Differentiate your event
In your marketing content, always make it a point to highlight the key factors that distinguish your event from others in the same vertical. Expand the appeal of your brand by highlighting the unique… more
Oct 12, 2014
Meeting Professionals International (MPI) and DoubleDutch recently released a report: “The State of Event Apps”.
The report examined adoption rates, what types of organizations are adopting apps the most and why event organizers utilize apps.
To explain what brought about the mobile event app survey, Jessie States, manager of professional development at MPI, said, “In MPI’s Future of Meetings research, mobile event apps consistently appeared as a topic of discussion and interest to industry and non-industry professionals alike. As a topic of interest to our community,… more
Oct 12, 2014
Meeting Professionals International (MPI) and DoubleDutch recently released a report: “The State of Event Apps”.
The report examined adoption rates, what types of organizations are adopting apps the most and why event organizers utilize apps.
To explain what brought about the mobile event app survey, Jessie States, manager of professional development at MPI, said, “In MPI’s Future of Meetings research, mobile event apps consistently appeared as a topic of discussion and interest to industry and non-industry professionals alike. As a topic of interest to our community,… more
Oct 12, 2014
Trade show planning and marketing is an extremely strategic process. Organizers have to constantly evaluate current and emerging trends to stay on top of their game. While your team’s goals and promotional tactics will be defined by the unique environment of your industry, there are some key universal strategies that should always be a part of your marketing mix.
Differentiate your event
In your marketing content, always make it a point to highlight the key factors that distinguish your event from others in the same vertical. Expand the appeal of your brand by highlighting the unique… more
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.