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Mar 17, 2013
Your event mobile app is up and running, and looks fabulous. Now, the next big thing on your to-do list is how to spread the word about its availability and features. Here are some ideas with examples to help you build an online marketing plan to promote it amongst your event participants:
Web site: Add it to the front page of your website; include links or QR Codes that link directly to the app store for downloading.
Example: Semicon West
Press Release: Write a press release that will catch the attention of the media representatives who will be attending your event. Ideally… more
Mar 11, 2013
Imagine a world in which your exhibitors created robust targeted marketing campaigns that start months before your show and extend long after the show was over.
Imagine a world where your attendees paid attention to those campaigns because they spoke directly to their needs and interests. Imagine this is also a revenue source for your organization.
The Association for Manufacturing Technology didn’t just imagine it. They created an application for exhibitors at IMTS2012 (International Manufacturing Technology Show) that would deliver all of that. They call it MTInsight.
MTInsight is an… more
Mar 11, 2013
Last week, Facebook revealed a new look for news feed that lets users focus on specific content-type feeds. According to Facebook, the primary purpose of this exercise is to facilitate what Facebook calls a “richer, simpler” user experience over all devices, including desktop.
As part of these updates, photo and videos will now be given more real estate and will be shared with a bigger blurb. Additionally, photos linked to location check-ins will get more visibility and weightage.
These changes recognize the fact that photos are the entry point into most people’s… more
Mar 11, 2013
Last week, Facebook revealed a new look for news feed that lets users focus on specific content-type feeds. According to Facebook, the primary purpose of this exercise is to facilitate what Facebook calls a “richer, simpler” user experience over all devices, including desktop.
As part of these updates, photo and videos will now be given more real estate and will be shared with a bigger blurb. Additionally, photos linked to location check-ins will get more visibility and weightage.
These changes recognize the fact that photos are the entry point into most people’s… more
Mar 11, 2013
Imagine a world in which your exhibitors created robust targeted marketing campaigns that start months before your show and extend long after the show was over.
Imagine a world where your attendees paid attention to those campaigns because they spoke directly to their needs and interests. Imagine this is also a revenue source for your organization.
The Association for Manufacturing Technology didn’t just imagine it. They created an application for exhibitors at IMTS2012 (International Manufacturing Technology Show) that would deliver all of that. They call it MTInsight.
MTInsight is an… more
Mar 03, 2013
The Mission: Get members of the Denver Chapter of the National Association of Catering Executives (NACE Denver) networking, while showing off the LoDo neighborhood of Downtown Denver. Oh, and make it fun.
NACE Denver tasked the Arrangers, a Destination Management Company headquartered in Denver, to carry out this mission. Danny Findley, sales manager at Arrangers, said, “The chapter wanted to do a team building event and thought maybe a scavenger hunt.”
The Arrangers decided to turn that idea up a notch with a modern approach. They partnered with SCANVenger Hunt, a company that… more
Mar 03, 2013
Portable Network Graphics (PNG) is a robust file format that was created to display and transfer high-quality digital images on the internet. There are a number of reasons why web designers prefer PNG over GIF and JPEG while optimizing images for the web:
PNG supports both full and partial transparency with nice anti-aliasing or softening of the edges.
It uses a non-patented lossless data compression algorithm resulting in high fidelity to the original graphics and no dithering in the optimized graphic
Better compression, in most cases, also results in smaller file sizes… more
Mar 03, 2013
The Mission: Get members of the Denver Chapter of the National Association of Catering Executives (NACE Denver) networking, while showing off the LoDo neighborhood of Downtown Denver. Oh, and make it fun.
NACE Denver tasked the Arrangers, a Destination Management Company headquartered in Denver, to carry out this mission. Danny Findley, sales manager at Arrangers, said, “The chapter wanted to do a team building event and thought maybe a scavenger hunt.”
The Arrangers decided to turn that idea up a notch with a modern approach. They partnered with SCANVenger Hunt, a company that… more
Mar 03, 2013
Portable Network Graphics (PNG) is a robust file format that was created to display and transfer high-quality digital images on the internet. There are a number of reasons why web designers prefer PNG over GIF and JPEG while optimizing images for the web:
PNG supports both full and partial transparency with nice anti-aliasing or softening of the edges.
It uses a non-patented lossless data compression algorithm resulting in high fidelity to the original graphics and no dithering in the optimized graphic
Better compression, in most cases, also results in smaller file sizes… more
Feb 24, 2013
Twitter is a powerful medium for getting one’s marketing message across to thousands of people with minimal investment. However, it can be deceptively simple and may prove to be ineffective if one doesn’t get some basics right. Four essential actions – ‘Timing, trending, responding and repeating’ - have to be blended in the right proportions to make your campaigns successful on Twitter.
Timing - Tweet at a time when your targeted audience is most likely to view your tweet in their Twitter stream. For this it is important to know where your audience is… more
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.