Industry News

May 24, 2024
There’s no better case study in fan engagement than live sporting events. Take it from sports merchandise giant Fanatics, which tapped Komo Technologies to measure its level of fan engagement as part of a new partnership that’s set to debut at the first-ever Fanatics Fest in New York City this summer. Komo Tech, which has hubs in New York and Australia, is set to capitalize on the Fanatics Fest’s positioning at the nexus of sports fandom and culture by infusing the event with the immersive gamification, polls, user-generated content (UGC) and badge-earning opportunities—among other features—… more
May 03, 2024
Throughout the U.S. and across the pond, event technology companies are unveiling new solutions, enhancing existing offerings and teaming up with other providers to deliver more compelling features for show organizers and exhibitors alike. EventsPass and FFAIR Forge Transatlantic Partnership Adam Jones, CEO of FFAIRTicketing registration platform EventsPass and U.K.-based event management platform FFAIR have formed a strategic partnership designed to further empower show organizers, as well as elevate the exhibitor experience. Marking FFAIR’s debut in North America, the venture enables the… more
Apr 19, 2024
Looking to create high-end, red carpet-worthy videos that event attendees will share? Companies like Pixperience provide interactive photo booths like no other — using the latest camera technology to capture the moment in vivid detail and engagement with an immersive experience that your brand creates. Every event attendee can be a glamorous star when they step into a space that seamlessly blends creativity and technology to create unforgettable experiences that attendees can share instantly on social channels.  We tested two Pixperience products at EXHIBITORLIVE 2024 and interviewed… more
Jan 22, 2024
In its first deals since the $4.6 billion acquisition by Blackstone last year, Cvent has acquired Jifflenow, a B2B 1:1 and group appointments scheduling solution, and iCapture, a lead capture solution. With these acquisitions, Cvent’s goal is to offer enhanced capabilities to enable sales and marketing teams to improve trade show performance and ROI through automated appointment scheduling and universal lead capture.  Related: Blackstone to Acquire Cvent for $4.6 Billion “Over the past nearly 25 years, we’ve helped power global meetings and events programs, and these acquisitions highlight… more
Jan 12, 2024
Talk to Lux Narayan, co-founder of event audience engagement technology platform StreamAlive, and it quickly becomes apparent that he is anything but your typical event tech CEO. Not only has the serial entrepreneur founded three technology companies over the past two decades, including AI-powered SaaS StreamAlive in 2021, social media benchmarking company Unmetric and online data backup company Vembu Technologies, but also he is a TED speaker, amateur standup comedian, author and storyteller who feels just as comfortable telling jokes in front of an audience as he does delivering PowerPoint… more
Jan 04, 2024
Want an assistant who works 24/7, speaks every language and provides responses in seconds? MCI Group, a global engagement and marketing agency, launched its new AI Assistant, Jade, to provide automation tools for registration, housing and leads. At the International Association of Exhibitions and Events’ Expo! Expo! In December, MCI introduced six new AI products to help trade show organizers, corporate event planners and exhibitors save time, money and manpower, as well as offer insight into real-time analytics based on deep and vast data sets. “We're anticipating that north of 85% of call… more
Dec 20, 2023
Reposite, an AI-powered meeting and event planning tool, is collaborating with MPI Academy, the educational arm of Meeting Professionals International (MPI), to introduce the AI-Enhanced Event Professional certificate program for meeting and event organizers. Set to launch in January 2024, the new educational program is designed to equip event professionals – including event planners, managers and coordinators, marketing and communication professionals, hospitality and venue managers, and anyone interested in leveraging AI for event design – with the knowledge and practical skills needed to… more
Dec 15, 2023
Maritz, an experience design company that provides event registration services, has partnered with CLEAR, an identity platform with 19 million members, to launch an identity verification solution for trade shows, corporate events and conventions. The goal: Deliver friction-free, secure customer experiences for on-site event registration. At the recent International Association of Exhibitions and Events (IAEE) Expo! Expo!, we caught up with Maritz Vice President Product Management Aaron Dorsey and CLEAR Senior Director Channel Partnership Sam Adeyemi to find out the scoop on the new… more
Dec 11, 2023
Article exclusively sponsored by Meet Ribbon It’s a conversation happening behind closed doors, in boardrooms and on the showroom floor: how have online wholesale platforms changed the trade show industry? We wanted to lift the curtain on this debate and have an honest conversation on the impact of Faire and similar platforms. So we brought in a panel of experts from all over the retail ecosystem: sales agency owners, exhibitors, trade show organizers and retail buyers to give their opinion on what it all means and how the industry should pivot. Ribbon’s Co-Founder and CEO Vinit Patil… more
Dec 08, 2023
AWS re:Invent 2023, a conference and expo hosted by Amazon Web Service (AWS) for the global cloud-computing community, attracted tens of thousands customers, partners and AWS team members to Las Vegas Nov. 27-Dec. 1. AWS, producer of one of the largest U.S. corporate events of the year, generated Q3 revenues of $23.06 billion, according to a statement. The cloud unit, which CNBC calls the world’s top provider of computing and storage services, grew revenue 12% year over year for the quarter. “Generative AI took center stage during keynotes, race cars and robots wowed at the expo, and no one… more
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.