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Sep 09, 2019
You just got your approved layout for your next event…now what? Looking at a sea of 10-by-10-foot booths can be daunting for any show manager. How are you supposed to know what worked and what didn’t when this year’s event isn’t for another month? How can you design a floor plan to show your exhibitors there are truly no “bad booths” and drive attendee traffic to every corner of the exhibit hall? Here are a few tips.
Secure anchor exhibitors early.
Anchor exhibitors are your most recognizable brands — the real traffic-drivers to areas of your show. To help support other exhibitors’ goals,… more
Sep 04, 2019
Fonteva Mobile Powered by Guidebook, a new partnership between mobile app building platform Guidebook and Fonteva, a provider of association and events management software, allows associations to create and manage their own custom event apps.
According to Jerry Huskins, CEO of Fonteva, associations increasingly rely on mobile apps in communicating and engaging with members. Creating a valuable mobile experience is not only a highly effective way to connect with members but also improve renewal rates and increase sponsor revenues.
The partnership provides an immediate benefit to Fonteva’s… more
Aug 27, 2019
Community Brands has launched a new suite of integrated event tech solutions designed to help organizations simplify the event management process while delivering an impactful attendee experience. The unveiling comes after months of development of new capabilities through strategic product investment and acquisitions.
Earlier this year, the company acquired event technology firms Core-apps, Attendee Interactive and TripBuilder Media, bringing in new capabilities for exhibitor management, speaker and abstract management, and mobile attendee experience. These new organizations represent the… more
Aug 21, 2019
This year’s SISO Event Innovation Battlefield, featuring five event tech companies, was a fierce competition, but the audience of more than 200 trade show executives ultimately handed the grand prize to Resiada and its room block management software.
Best described as a cross between “American Idol” and “Shark Tank,” the seventh annual presentation and competition took place on the last day of the annual SISO Leadership Conference, held Aug. 13-15 at Detroit’s Cobo Center.
Designed to redefine the meeting and event housing management experience, Resiada’s integrated software streamlines… more
Aug 13, 2019
AI-powered meeting automation platform SummitSync has teamed up with Conversica, creator of conversational AI Assistants for business. The goal of this partnership is to help mutual customers maximize event ROI by driving more pre-show meetings and post-event follow-ups.
By pairing SummitSync’s conference and trade show intelligence with Conversica’s AI Assistant automated lead engagement, event marketers and sales teams can take advantage of streamlined software automation to more efficiently find, book and manage sales meetings at events. The joint platform automatically syncs details with… more
Aug 06, 2019
Socio has added two new products to its event management platform and has raised $6 million in Series A funding.
Like the Socio Event App, Socio Lead Retrieval and Socio Live Display focus primarily on the in-event experience. According to Socio officials, these new offerings align with Co-founder and CEO Yarkin Sakucoglu’s vision of Socio becoming “the only software event organizers need throughout the lifecycle of their events.”
“The average B2B company spends around 22 percent of its marketing budget on events,” said Sakucoglu. “When done right, events are the most powerful source of… more
Jul 30, 2019
Event technology software provider Ungerboeck has partnered with TIBCO Software to launch Ungerboeck Connect, a new online tool that allows Ungerboeck customers to build integrations with other software systems quickly and easily.
With TIBCO Cloud Integration, users can bring all their data streams together and seamlessly connect the important applications they already use from a user-friendly integration Platform-as-a-Service (iPaaS).
“For most of our customers, Ungerboeck is the core CRM, event management, registration and financial system,” said Manish Chandak, president and CEO of… more
Jul 24, 2019
Imagine a potential attendee has landed on your homepage for the first time. They’re considering your show and possibly two others. They are immediately distracted by various pop-up ads, complicated hero sliders transitioning way too fast and an endless sea of content. Frustrated, the user gives your event one last chance by surveying the top navigation to check out registration pricing and speaker details — but sadly, these items are hidden beneath three layers of navigation and odd naming conventions.
This is a snapshot of what users may experience when it comes to event websites. We’ve… more
Jul 23, 2019
London-based Giant iTab — an event technology company that provides giant touchscreens, tablets and smartphones designed to enhance digital engagement at trade shows and events — is expanding its reach internationally with new partners in Cyprus, Greece, Japan, Scandinavia and South Africa.
These new partnerships encompass a range of AV rental companies, creative agencies and technology providers (including LedApp in Greece and Cyprus, Bright Giants in South Africa, Garnet in Japan and Multinet across Scandinavia) that are now offering Giant iTab Smartphones for their clients in their… more
Jul 18, 2019
Cloud-based association management software company MemberSuite, based in Atlanta, has acquired Event Farm, an event engagement software company with offices in Santa Monica, California, and Washington, D.C.
Event Farm’s event management and CMS platform will be integrated into MemberSuite’s AMS, giving event planners in the nonprofit world a new tool with double functionality. The company's extensive list of high-profile clients (it has provided services to 38 Fortune 100 businesses) was attractive to MemberSuite, as was its software that helps companies understand attendee engagement… more
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.