Event Tech Vendors Will Seek Attention from Industry Leaders at ECEF 2018

As the development of event technologies continues to accelerate, tech companies looking to transform the industry understand that capturing the hearts and minds of industry executives is key to their success. With its growing focus on technology, the Exhibition and Convention Executives Forum (ECEF) has become a popular venue for event technologies vendors vying for sponsorship opportunities.

Small Booth? Here's How You Can Still Win Big at Your Next Trade Show

Submitted by lpsavas@tsnn.com on Tue, 03/20/2018 - 10:32

Trade show professionals know that bigger booths tend to grab the most attention from attendees. A bigger booth means that massive creative displays can be set up, so visitors can’t help but gawk at the exhibit. Understandably, then, event marketers working with a smaller budget – and therefore a smaller booth – may sometimes feel a little disheartened, anxious that their humble little booth won’t reap a competitive return on investment (ROI).

But the fact is that bigger isn’t always better.

Fairmont Austin Opens Its Doors as Largest Hotel In Central Texas

Fairmont Austin, the brand’s second largest property worldwide, opened its doors on Mar. 5 – just in time for the 2018 South by Southwest conference and festival.

The long-anticipated property, initially scheduled to open in June of last year, supersedes the J.W. Marriott Austin as the largest hotel in Central Texas. It is also now the largest Fairmont hotel in the U.S.

ISSA, Trade Press Media Group to Debut Clean Buildings Expo in March 2019

ISSA, the worldwide cleaning industry association, and Trade Press Media Group have unveiled a new trade show for the commercial cleaning industry—Clean Buildings ExpoSM (CBE).

This joint venture will make its debut at the Baltimore Convention Center in Baltimore, Md., March 26-27, 2019.

Designed for end-users of cleaning products and equipment, CBE fills an immediate need for education and product information in the building-rich Northeast and Mid-Atlantic states.

Creatacor Partners with Vietnam Memorial Fund to Build Largest Vietnam Veterans Memorial Replica

While satisfying the needs of clients can provide a company with a genuine sense of accomplishment and purpose, there’s nothing like the heartfelt satisfaction that comes from helping to further an important cause – in this case, honoring the more than three million Americans who served in the U.S. Armed forces in the Vietnam War.

Virtual Reality in Event Planning – A Competitive Advantage for Venues

Submitted by lpsavas@tsnn.com on Thu, 03/15/2018 - 09:42

We work with a host of clients, helping them bring sometimes massive spaces at a single location or distributed over the globe into the digital world. The technology enables them to give anyone, located anywhere in the world, the ability to explore their space in virtual reality. Tens to hundreds of thousands of square feet – at your fingertips.

a2z Now Offering MyEventPlan to All Clients for Free

Clients of web and mobile solutions provider, a2z, Inc., now can enjoy free access to the company’s newest offering, MyEventPlan, a feature-rich native mobile app solution that provides event audiences with a seamless search, planning and networking experience.

Powered by ChirpE, the solution is complimentary to all event organizers whose events are powered by a2z’s event management and marketing platforms, including a2zShow, ConnectTM and FloorplanGenie.

South by Southwest’s Brand Activations: Ones That Stole the Spotlight

South By Southwest (#SXSW) with its thousands of attendees in the interactive, tech, film and music industries is THE place for brands to roll out the red carpet and show off their latest launches.

This year’s event, held annually in Austin, Texas, did not disappoint, with several companies spending some serious cash to ensure they left an impression.

The ones that hit it out of the park took the time to figure out an actual ‘experience’ that attendees would have, something that trade show and event organizers, as well as exhibitors, could take a page from.

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MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.   
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