Leverage Lead Retrieval Software to Increase Trade Show ROI

Submitted by lpsavas@tsnn.com on Thu, 03/01/2018 - 10:00

The Center for Exhibition Industry Research (CEIR) reported that for 83 percent of trade show exhibitors, a primary goal is to increase sales. Many exhibitors recognize the value participating in trade shows and conferences holds for driving sales. In its The Cost Effectiveness of Exhibition Participation report, CEIR stated that it takes an average 4.5 sales calls to close a sale without an exhibition lead versus 3.5 sales calls with one.

CEIR Announces 2017 Fourth Quarter Index Results, Releases New Industry Insight Report

After a temporary setback in the third quarter of 2017, the growth of the exhibition industry resumed during the fourth quarter, according to Fourth Quarter Index Results conducted by the Center for Exhibition Industry Research (CEIR).

The performance of the industry, as measured by the CEIR Total Index, posted a strong year-on-year gain of 3.1 percent (see below).

ON Site Selected as San Diego Convention Center’s Preferred Audio-Visual Provider

The San Diego Convention Center has selected ON Site, a division of ON Services, as its preferred provider of audio-visual services and its exclusive provider of production rigging and in-house sound. The contract will begin May 1.

Owned by GES, ON Services is a leading provider of global live event audio visual services that include AV design, lighting, projection mapping and scenic design services. ON Site provides in-house audio-visual and technology services to convention centers, hotels and resorts across the U.S.

How to Get Your Sponsors to Pay for Your Event App

Submitted by lpsavas@tsnn.com on Tue, 02/27/2018 - 10:12

Quite often event organizers struggle with tight budgets and see getting an event app as a luxury they cannot afford. “This year we can’t make it, our budget has been approved and closed” or “We don’t have the budget for it this year” or “Maybe next year.”

Any of those sound familiar? If you’re an event organizer, you probably have said those things more than once in your life and indeed those are perfectly understandable statements. However, in this post, we’ll try to present this issue from a bit of a different perspective.

In Fast-changing Fashion Retail Industry, OFFPRICE Holds Its Own

In its 47th year and held recently at the Sands Expo and Convention Center in Las Vegas, OFFPRICE drew in positive attendance who connected with 475 vendors, 49 of which were new to the show.

There also was a strong international presence on the showfloor.

“I had new business with a department chain based in Mexico, with almost 200 storefronts,” said Harry Nassib, OFFPRICE exhibitor.

Green Interview: Kimberly Smith, Director of Conferences and Events, AASHE

When Kimberly Smith began as director of conferences and events at the Association for the Advancement of Sustainability in Higher Education (AASHE), she already thought she was doing her part to be environmentally conscious, both in her career and personal life. Two years into her role at “the best association” she has ever worked for in her 30-year career, Smith has not only learned the true meaning of producing an authentically green event but also how much power event planners truly have when it comes to pushing the events industry in a more sustainable direction.

ReedPOP Expands Its Gaming Community Presence with Gamer Network Acquisition

ReedPOP, producer of games and pop culture live events, has expanded its business beyond event production for the first time by acquiring Gamer Network and its portfolio of events, websites and video channels.

Home to popular editorial and community websites and YouTube channels, Gamer Network boasts well-known flagship brands including Eurogamer, RockPaperShotgun, GamesIndustry.biz, VG247, Outside Xbox, Digital Foundry and USgamer.

Founded in 1999, the company also organizes EGX, the U.K.’s biggest games event, as well as indie games event, EGX Rezzed.

Meetings and Events are Crucial to a Thriving U.S. Economy, New Study Finds

As the events industry continues to be tasked with making the case for the value of face-to-face meetings and events, a new report commissioned by the Events Industry Council (EIC) has been released that will not only help the industry drive that case home but also prove what it has long known to be true: the meetings and events sector is critical to a healthy and thriving national economy.

Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.